Zoom is a leader in the information technology and services industry with its primary focus on the development of modern enterprise video communication solutions. Established in 2013, Zoom provides an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems [source], [source].
Their service suite includes Zoom Rooms, which is the original software-based conference room solution. This service is used globally in boardrooms, conference and training rooms, huddle rooms, as well as executive offices and classrooms [source].
Zoom also offers a dynamic chat solution that powers collaboration across meetings, phone, whiteboards and more. Their commitment lies not only in product innovation, but also in ensuring secure communication solutions for their customers [source]. The company has grown exponentially since its launch and had already achieved 1 million users by May 2013 after its service was launched in January that same year [source].
With a current estimate of 11,000 employees, Zoom's culture is customer-centric, as demonstrated by their readiness to listen, discuss their products, services, and foster partnerships [source]. Their mission embodies empowerment and happiness delivery through their products, which has established their prominence in information technology & services and computer software industries.
This sales plan outlines the strategy for prospecting into Zoom, a leader in enterprise video communications that provides services like mobile collaboration, audio conferencing, online meetings, and webinars. The plan takes into account the as a solution that can help Zoom expand its services and serve its customers better.
Zoom is renowned for its reliable cloud platform for video and audio conferencing. However, the company faces challenges such as security concerns due to heavy reliance on cloud infrastructure, limitations in maximum participants in a conference, heterogeneous bandwidth capacities in different regions impacting user company's pain points to position our product experience, a complex user interface, and potentially slow customer support as the user base grows.
Our product can significantly enhance Zoom’s current offerings by addressing its identified pain points. We provide an innovative solution to overcome the limitation of maximum participants, ensure higher data security, optimize performance across all bandwidths, improve user interface simplicity and provide robust customer support services.
The key decision makers for our prospecting efforts would likely be from the IT, Operations, and Customer Services departments at Zoom. The professionals in these departments will have the most interest in their product’s challenges and our proposed solution.
Our sales strategy will involve the following steps:
Potential obstacles in implementing this sales plan could be related to internal decision-making processes at Zoom, competitor activities, or possible changes in Zoom's strategic focus or financial priorities.
We will measure the effectiveness of this sales plan by monitoring KPIs such as response rates, meeting set rates, proposal acceptance rates, and close rates. Furthermore, feedback from Zoom will help us understand how to improve future sales strategies.
