How one enterprise software company used Regie.ai to 12x SDR productivity, create 4.5x more pipeline, and cut headcount by over 60%.
This enterprise search software company had a familiar problem. Their outbound sales development motion was entirely manual, and it was grinding to a halt.
With a team of six to eight SDRs, the company managed to source just 25 opportunities over the course of a full fiscal year. That works out to roughly three to four opportunities per rep — a number that made it nearly impossible to build predictable pipeline. The team was spending the bulk of their time on low-leverage activities: writing individual emails, manually logging calls, toggling between tools. It wasn't a talent problem. It was an infrastructure problem.
On top of the output challenges, the handoff between Marketing and Sales was creating friction. Marketing would generate leads, but the SDR team couldn't keep pace with the volume. Leads went stale. Follow-ups slipped. The prospecting motion was a bottleneck, not an engine.
The hard truth in our org is opportunities created, and we just weren't generating enough of them.
With just two to three SDRs (down from six to eight), the company generated 113 opportunities in a single fiscal year — compared to 25 the year before. That's a 4.5x increase in total pipeline creation, achieved with less than half the headcount.
On a per-rep basis, productivity jumped from roughly three to four opportunities per SDR to approximately 45 — a 12x improvement.
To achieve 113 opportunities using our previous manual methods, we would have needed over 30 SDRs. Regie allowed a team of three to exceed those results.
With just two to three SDRs (down from six to eight), the company generated 113 opportunities in a single fiscal year — compared to 25 the year before. That's a 4.5x increase in total pipeline creation, achieved with less than half the headcount.
On a per-rep basis, productivity jumped from roughly three to four opportunities per SDR to approximately 45 — a 12x improvement.
To achieve 113 opportunities using our previous manual methods, we would have needed over 30 SDRs. Regie allowed a team of three to exceed those results.
The company rolled out Regie.ai to fundamentally rethink how their SDR team operated. Rather than asking more people to do the same work faster, they used the platform to automate high-volume, repetitive prospecting tasks — freeing their reps to focus on the conversations that actually move deals forward.
The most immediate change was in email. The SDR team went from manually sending around 8,000 emails across an entire year to deploying over 53,000 automated, personalized messages — the vast majority handled by Regie's automation engine without requiring manual rep involvement.
On the phones, the shift was just as dramatic. Regie's multi-dialer functionality enabled the remaining reps to make nearly 39,000 calls over the same period — a volume that would have been physically impossible with the previous manual setup, even with a larger team.
But the real story isn't about volume for volume's sake. It's about what that volume produced.
The most immediate change was in email. The SDR team went from manually sending around 8,000 emails across an entire year to deploying over 53,000 automated, personalized messages — the vast majority handled by Regie's automation engine without requiring manual rep involvement.
The most immediate change was in email. The SDR team went from manually sending around 8,000 emails across an entire year to deploying over 53,000 automated, personalized messages — the vast majority handled by Regie's automation engine without requiring manual rep involvement.
On the phones, the shift was just as dramatic. Regie's multi-dialer functionality enabled the remaining reps to make nearly 39,000 calls over the same period — a volume that would have been physically impossible with the previous manual setup, even with a larger team.
On the phones, the shift was just as dramatic. Regie's multi-dialer functionality enabled the remaining reps to make nearly 39,000 calls over the same period — a volume that would have been physically impossible with the previous manual setup, even with a larger team.
But the real story isn't about volume for volume's sake. It's about what that volume produced.
But the real story isn't about volume for volume's sake. It's about what that volume produced.
The impact went deeper than pipeline metrics. The friction between Marketing and Sales — a long-standing operational headache — started to dissolve. With Regie handling the prospecting volume, the SDR team could finally keep pace with marketing-generated leads. Nothing went stale. Follow-ups happened on time. The two teams started operating in sync rather than in tension.
It's been instrumental for enabling our outbound motions and has removed a ton of friction between Marketing and Sales overall.
The company has since evolved their approach further, shifting their inside sales team from a pure volume playbook to more targeted, strategic selling — a move that would have been unthinkable without Regie handling the high-volume foundation underneath.
The impact went deeper than pipeline metrics. The friction between Marketing and Sales — a long-standing operational headache — started to dissolve. With Regie handling the prospecting volume, the SDR team could finally keep pace with marketing-generated leads. Nothing went stale. Follow-ups happened on time. The two teams started operating in sync rather than in tension.
It's been instrumental for enabling our outbound motions and has removed a ton of friction between Marketing and Sales overall.
The company has since evolved their approach further, shifting their inside sales team from a pure volume playbook to more targeted, strategic selling — a move that would have been unthinkable without Regie handling the high-volume foundation underneath.
Three SDRs outproduced a team of eight — not by working harder, but by operating on an entirely different playing field with the right automation in place.
High-volume automation can make activity-to-opportunity ratios look lower on paper. But the metric that matters — total opportunities created — increased 4.5x.
Replicating these results with manual methods would have required 30+ SDRs. Regie.ai effectively cloned top-performer output without the overhead.
Automation removed the bottleneck between lead generation and follow-up, transforming prospecting into a reliable revenue engine.
See how Regie.ai can help your team build more pipeline with less manual effort.
Get a demoThree SDRs outproduced a team of eight — not by working harder, but by operating on an entirely different playing field with the right automation in place.
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See how Regie.ai can help your team build more pipeline with less manual effort.
Get a demo