Recognized in the Gartner® Cool Vendors™ in Generative AI for B2B Sales, 2023

October 10, 2023
 min read

From content production to automation of task execution, Generative AI is revolutionizing the way most businesses operate. By learning from a repository of existing content, this technology can create entirely new content that has never been seen before.

B2B sales teams are rapidly testing out Generative AI to transform ordinary sales processes. From developing value-based messaging to automating top-of-funnel prospecting, this state-of-the-art tech can reduce the time it takes to complete any number of repetitive tasks in the sales workflow.

Gartner predicts that "by 2026, B2B sales organizations using GenAI-embedded sales technologies will reduce the amount of time spent on prospecting and customer meeting prep by over 50%." We believe is blazing the trail when it comes to using Generative AI to save sales teams precious time in their repetitive prospecting tasks.

Gartner states that, "two GenAI for sales use cases stand out today since they provide immediate productivity benefits: generative value messaging (GVM) and AI sales assistants."

Using technology as a teammate, AI can now automate the most time-consuming parts of prospecting, such as lead list building, personalized sequence creation, and email task execution. You can utilize Auto-Pilot Sales Agents to prospect into cold lead lists, multi-thread in large ABM accounts, nurture inbound leads, and more use cases. By having AI own the repetitive parts of the prospecting process, it frees your SDRs and AEs up to work higher value human-owned tasks like phone calls and social touches.

The market for Generative AI in sales technology has advanced so quickly that it’s difficult to maintain a current perspective. This Cool Vendors report captures vendors disrupting this space in notable ways, and we're proud to be recognized in the report.

You can read the full Cool Vendors for Generative AI in B2B Sales Report here with a Gartner subscription.

Gartner, Cool Vendors in Generative AI for B2B Sales, 22 September 2023. GARTNER and COOL VENDORS are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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