Our Guidebooks

This guide maps out areas of your sales workflows that stand the chance to be reimagined thanks to the advent of Generative AI.

A trio of sequences with enough versatility and effectiveness to be the backbone of your outbound motion.

Ramp up your inbound lead response with three campaigns designed to convert leads and optimize the seller’s time

This guidebook contains 5 demo request, 5 content download, and 5 post-even follow up templates to add to your sales playbook.

We broke out the AI to create the perfect cold email for every prospect on your list.

Updated for 2023! We analyzed over 55 million sales emails for up-to-date performance benchmarks and key insights to help you craft engaging sales emails.

This guide outlines the many aspects to consider when defining your audience and the best tactics to implement in your campaign. Recognizing and defining your ideal customer will lead you to effective channels, compelling messaging, and if all goes as planned, new revenue.

Inundated inboxes, busy schedules, buyers who are more distracted than ever. Sales teams are facing different challenges, but that's not to say they can't be overcome. Dive into the secret to building persona-based sequences, with examples to help you take your sales campaigns further and book more meetings.

The truth is, prospecting is harder than ever before. Regardless of the increase in obstacles, you’re still expected to hit your quota every month, every quarter. Download this guidebook to tackle these obstacles, find your edge, minimize limitations and scale.

Despite the advantages of modern sales technology, engaging with prospects has only become more difficult. It might be easier to send 100 emails but it’s much harder to capture any single person’s attention. On average, it requires 12-15 touches to get a response from your outbound campaign - and that’s if you’re properly utilizing the stacking effect.

Learn how quickly to test, iterate, and optimize your sequences for better performance.

Crafting effective sequences is time-consuming and research-intensive. Download the guidebook for tips on creating sequences that convert.