Our Guidebooks

Explore our set of guidebooks to learn how to define your audience, build great sequences, and optimize your campaigns.

How to Scale Sales Outreach Personalization Using AI

This ebook shares insights from sales and revenue leaders about their philosophy on personalization, how they train their sales organizations, and ways that AI can theoretically and practically help scale sales outreach personalization.
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Official Guide to Generative AI For B2B Sales

This guide maps out areas of your sales workflows that stand the chance to be reimagined thanks to the advent of Generative AI.
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The Only 3 Outbound Sequences You'll Ever Need

A trio of sequences with enough versatility and effectiveness to be the backbone of your outbound motion.
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3 Inbound Sequence Templates You Can’t Sell Without

Ramp up your inbound lead response with three campaigns designed to convert leads and optimize the seller’s time
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15 Highly Customizable Inbound Email Templates

This guidebook contains 5 demo request, 5 content download, and 5 post-even follow up templates to add to your sales playbook.
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15 High Converting Cold Email Templates

We broke out the AI to create the perfect cold email for every prospect on your list.
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The Ultimate Guide to Determining Your Ideal Customer Profile

This guide outlines the many aspects to consider when defining your audience and the best tactics to implement in your campaign. Recognizing and defining your ideal customer will lead you to effective channels, compelling messaging, and if all goes as planned, new revenue.
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The Secret to Building Persona-Based Sequences

Inundated inboxes, busy schedules, buyers who are more distracted than ever. Sales teams are facing different challenges, but that's not to say they can't be overcome. Dive into the secret to building persona-based sequences, with examples to help you take your sales campaigns further and book more meetings.
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Solving the Outbound Challenge

The truth is, prospecting is harder than ever before. Regardless of the increase in obstacles, you’re still expected to hit your quota every month, every quarter. Download this guidebook to tackle these obstacles, find your edge, minimize limitations and scale.
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Maximizing the Stacking Effect

Despite the advantages of modern sales technology, engaging with prospects has only become more difficult. It might be easier to send 100 emails but it’s much harder to capture any single person’s attention. On average, it requires 12-15 touches to get a response from your outbound campaign - and that’s if you’re properly utilizing the stacking effect.
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5-Step Formula for Sales Sequence Optimization

Learn how quickly to test, iterate, and optimize your sequences for better performance.
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Creating a High Converting Sequence

Crafting effective sequences is time-consuming and research-intensive. Download the guidebook for tips on creating sequences that convert.
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