Regie Named as a Sample Vendor for Generative AI for Sales in Gartner® Hype Cycle™ for Revenue and Sales Technology, 2023

Nina Butler
July 25, 2023
 min read

As part of the Hype Cycle for Revenue and Sales Technology, 2023, Gartner acknowledged Regie as a Sample Vendor in the Generative AI for Sales category. This is the first year Generative AI for Sales as a category has been recognized in a Hype Cycle and we are honored to be acknowledged as a Sample Vendor.

Interpreting the Hype Cycle

Gartner Hype Cycles chart out the rise, fall, and eventual stable usage of various tech tools. The helpful system shows you how a given tech might be useful in achieving your company's objectives and provides an informed guide for its implementation.

The Gartner Hype Cycle for Revenue and Sales Technology, 2023 offers an objective analysis of the risks and opportunities associated with innovation in the sales and revtech space. This is all based on research and data collected from various suppliers and Gartner clients.

There are five stages in a Hype Cycle Report:

  • "The innovation trigger
  • The peak of inflated expectations
  • The trough of disillusionment
  • The slope of enlightenment
  • The plateau of productivity"

Regie is part of the Generative AI for Sales category, which is listed at the Peak of Inflated Expectations. We think, this means there has been a flurry of well publicized activity and experimentation with the solution and is expected to reach mainstream adoption in just 2-5 years.

What is Generative AI?

Generative AI technologies can generate new content by learning from large repositories of original source content. Generative AI is already having profound business impacts, including on content creation, automation of human work, and customer experiences.

B2B sales organizations are experimenting in droves with Generative AI, a game-changing technology that has the power to revolutionize everyday sales functions. This cutting-edge tech can streamline time consuming activities such as crafting value messages and collecting intel, as well as more operational tasks like training reps. For sales teams in particular, Generative AI, specifically, can produce hyper-personalized content in the form of emails, call scripts, social touches, and more at the click of a button.


On average, sellers spend 23.8 hours (or 52%) of their week creating messaging, according to the Gartner 2023 Seller Time Spend Assessment; therefore, text-based content generation is the most popularly adopted use case for Generative AI technology today.

Source: Gartner (July 2023)

Regie was recognized as a Sample Vendor in this Hype Cycle Report. Using technology as a teammate, AI can assist and automate the most time-consuming parts of prospecting, driving heightened levels of productivity and engagement in your tasks. easily creates and publishes custom sequences to sales engagement platforms in just minutes, while also using AI to predict who to contact, when, and with what message for optimal engagement.

You can read the full Hype Cycle Report here with a Gartner subscription.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and HYPE CYCLE are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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