The 10 Best Cold Email Templates for Outbound SaaS Sales
August 15, 2022
 min read

In this blog post, we'll share the top 10 cold email templates for outbound sales in SaaS. These templates will span the following topics:

  • Reducing costs
  • Innovation
  • Initiatives
  • New markets
  • Growth
  • Relevant customer quote/testimonial
  • CX backlog
  • Risk
  • In charge
  • Differentiators

These templates have been proven to work time and time again, so you can rest assured that they'll help you close more deals.

Outbound sales in the software-as-a-service (SaaS) world can be a challenge. You're constantly having to reach out to new prospects, many of whom may have never heard of your product before.

One of the best ways to overcome this challenge is to use cold email templates. With a cold email template, you can have a pre-written email that you can customize for each new prospect. This saves you time and ensures that your emails are always relevant and helpful.

In this blog post, we'll share with you the top 10 cold email templates for outbound sales in SaaS. These templates have been proven to work time and time again, so you can rest assured that they'll help you close more deals.

We'll also share some tips on how to use these templates effectively.

By the end of this blog post, you'll know how to create cold emails that get results.

Let's get started!

How to use these cold email templates

When using these cold email templates, be sure to customize them to fit your specific situation. In addition, here are some tips to keep in mind:

  1. Keep it short and sweet: The goal of a cold email is to get your foot in the door, not to provide a detailed history of your company or product. Keep your emails short and to the point.
  2. Personalize your message when possible: Focus on relevant points like common connections, the prospect's work history, and their content like podcasts or social media posts.
  3. Use relevant case studies in short form: [Customer] achieved [quantifiable outcome] in [timeframe] by [process].

The templates

Template #1

Topic: "Reducing costs"

Hey {{first_name}} - Curious if your team is spending time working on customizing apps and automation across departments? BigTechCorp is saving $1.6M/year in opex by reducing spend on IT and licensing with our platform. Would you be open to a short zoom? Lemmeno!"

Template #2

Topic: "Innovation"

Hey {{first_name}} - Curious if you’re open to innovation re: CX? Acme is able to automate 89% of their CS inquiries, saving 19k rep hours -- launched in 30 days, no IT bandwidth necessary. If it makes sense Q3/Q4, should we set up a call? Thanks -- {{sender.first_name}}"

Template #3

Topic: "Initiatives"

"Hey {{first_name}} - Are there any converged infrastructure initiatives at [COMPANY] this year? We provide Acme a single entry point for orchestrating systems with an easy GUI and handle delegation of control with clearly defined delegation points between silos. They use us to automate certificate management and procurement. Would this warrant investigation?"

Template #4

Topic: "New markets"

"Hey {{first_name}} - Are merchants happy with your current payment stack? Setting up and managing multiple gateways can be a headache - our tool connects any payment gateway, partner merchant, or service in 100+ countries and currencies, gives you instant access to transacting in new markets. Open to throwing some time on our calendars in the next few weeks?"

Template #5

Topic: "Growth"

"Hey {{first_name}}, Q1's underway, so much growth - curious if you’re open to chat payment API strategy? Acme and beta use our platform because it gives flexibility globally and routes transactions to automatically get the best ROI - we’re not a gateway or processor. If it makes sense for [YEAR], talk soon?"

Template #6

Topic: "Relevant quote"

"Hey {{first_name}} - per my voicemail, I have a product relevant to your work with the sales team -- we helped Acme save 10+ hours a week and increase revenue by 50% -- 'I would tediously create Word docs and then manually transfer customer data from [our crm] into the document,' said Acme CEO. If you're spending rep hours like this, should we set up a call?"

Template #7

Topic: "CX backlog"

"Hey {{first_name}} - Any time to chat re: innovation around customer experience w/ support + impact on your brand? Acme was able to reduce a backlog by 93% in one month by moving away from ticket based systems. We helped streamline both customer xp and internal workflow -- without adding headcount, they were able to handle a 25% seasonal spike. Any initiatives to allocate budget towards CX for [YEAR]? Thanks - [YOUR INITIALS]"

Template #8

Topic: "Risk"

"Hey {{first_name}} - curious if you’re open to chat re: certificate management strategy? PKI infractions via expired certificates can lead to downtime or even data breaches -- Acme reduced certificate deployment time by 90% using granular, role based permissions to build and deploy certificates in <1 hour. If it makes sense to think about for [YEAR], would you be open to a call?"

Template #9

Topic: "In charge?"

"Hey {{first_name}} - wanted to talk with the person in charge of your security team. We integrate into all major CAs -- allow discovery of SSL certificates across network devices and communicate with the respective CA's to create or renew certificates. FinCorpUSA and TelecomGiant have used us to automate the process and focus more on generating revenue. Any time in [QUARTER] for a Zoom call?"

Template #10

Topic: "Differentiators"

"Hey {{first_name}} - curious if you're open to chat re: [TOPIC]? Main differentiators are [FEATURE A] and [FEATURE B] -- reduced prep with an enhanced customer experience via [PROCESS]. If it makes sense for [QUARTER], can we find a quick time to Zoom?"

Final thoughts

Shorter emails are significantly more effective in booking a meeting. Your results will improve with a 24-hour reply bump. Also, notice the conversational tone that relies on business acumen and expert knowledge of the prospect's workflow.

Cold email is a critical part of the  sales process, and with the right approach, it can be an extremely effective way to generate new leads and close deals. By using the templates and tips outlined in this blog post, you'll be able to create cold emails that get results.

Share this post

Prospect with precision

Put your prospecting on Auto-Pilot, using