How to Write a Blog Post that Converts Inbound Leads

August 11, 2022
 min read

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The only exception here is that the blog's headers are all bolded to make reading easier. Fun fact, the Blog Writer actually wrote those too.

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Start of AI writing:

It's no secret that inbound lead generation is a key part of any sales strategy. But the relationship between blog posts and inbound leads is often overlooked.

Think about it: when a prospect is researching a purchase, they're likely to start with a Google search. And if you've got a blog post that ranks for its keywords, you've got a chance to make a great first impression.

But not all blog posts are created equal. To convert inbound leads, your blog post must be well-written, informative, and relevant to your buyer persona. So how do you write a blog post that does all three?

In this blog post we'll cover:

1. Why writing a blog post is essential for inbound lead generation.

2. The Relationship Between Blog Posts and Inbound Leads: How to use your blog to generate leads that sales can follow up on.

3. The Structure of a Converting Blog Post: From the headline to the call-to-action, how to craft a blog post that drives conversions.

4. Writing Tips for Converting Blog Posts: pointers on how to write persuasive copy that turns readers into leads.

5. Conclusion: Wrapping up with some final thoughts on creating converting blog posts

Are Blogs Essential for Inbound Lead Generation?

Sales representatives are always looking for new leads to add to their pipeline. One great way to generate leads is through inbound marketing. To attract leads through inbound marketing, you need great content on your website, and that's where blog posts come in.

Blogs are a key part of inbound lead generation because they help you attract visitors to your website. But not just any old blog post will do; you need to write blog posts designed to convert visitors into leads.

So how do you write a blog post that converts? Keep reading for tips on how to craft a converting blog post from the headline to the call-to-action.

The Relationship Between Blog Posts and Inbound Leads

For your blog posts to generate leads, they need to be found by the right people. That's why ensuring your blog posts are optimized for search engines is important.

You can do this by including relevant keywords throughout your blog post. For example, if your content is about accounting, your posts should regularly include terms like "accounting software" and "accountants."

The more you post, the stronger your online profile and rank with search engines like Google will be, ultimately allowing a larger audience to find your content. The idea is to drive as much web traffic as possible to your inbound funnel strong and healthy.

Once people find your blog post, they must be persuaded to convert to a lead. This is where great copy comes in! Your first objective is to write well-informed, easy-to-consume copy demonstrating your brand's authority because a well-written blog post goes a long way in developing trust. A poorly-written blog can tear it down.

Your second objective is to write copy that convinces the reader to take the next step and fill out a form or contact sales.

The Structure of a Converting Blog Post

Every great blog post has a catchy headline, engaging body copy, and a strong call-to-action (CTA). Let's take a closer look at each of these elements.

Headline: The headline is the first thing people will see when they find your blog post, so it needs to be attention-grabbing. A great headline will make people want to click and read more.

Body copy: The body copy is where you'll do most of your persuading. You want to include your relevant keywords, explain why the reader should take action (e.g., buy now, call us, sign up, etc.), and provide a clear value proposition that includes proof. Remember to keep your sentences short and easy to read; nobody wants to struggle to get through a simple blog.

Call-to-action: The CTA is what tells the reader what you want them to do next; typically, this will be filling out a form or contacting sales. Make your CTA clear and easy to find so readers can take action easily.

Writing Tips for Converting Blog Posts

Now that we've gone over the basics of how to structure a converting blog post, let's talk about some tips for writing persuasive copy:

1. Write to your audience: Who are you trying to reach with this blog post? Keep them in mind as you write, and tailor your language and examples to them.

2. Use active voice: Passive voice can make your writing sound stuffy and difficult to read. Use active voice instead to keep your sentences concise and easy to understand.

3. Use short sentences: No one wants to read a long, winding sentence. Keep yours short and sweet for maximum impact.

4. Get to the point: Don't beat around the bush; state what you want or need from the reader upfront.

5. Use strong verbs: Verbs are important for driving action, so choose them carefully! Pick words that pack a punch and convey a sense of urgency.

With these tips in mind, you're well on your way to writing a converting blog post that will help you generate more inbound leads!

Final Thoughts

When it comes to generating inbound leads, your blog can be a powerful tool. By following the tips outlined in this post, you can write blog posts that convert, driving more leads and sales for your business. So what are you waiting for? Get writing!

End of AI writing.

If you liked what you saw, join us for a private demo of the Blog Writer. We’ll create a blog with you on the spot and show you a few other ways regie can impact your team. 

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