Instead of sending mass email campaigns, account-based marketing allows sellers to be more precise in identifying key contacts and crafting their sales copy. Another way account-based marketing should be treated differently than other outbound strategies is through the sales sequence that’s used.
Sales teams need a sequence that’s designed to target prospects through consistent and customized outreach rather than cast a wide net.
Use: Create a highly targeted cadence to focus your efforts on specific accounts and prospects.
Tips & Tricks: The LinkedIn Research step on Day 1 is essential to this campaign. Make sure you don’t skip it.
Engagement Channels: Email, Phone, LinkedIn
I know you're focused on outcomes so I'll spare you an anecdote. If you were to work with {{sender.company}}, you could expect the following improvements:
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We service the {{!! INDUSTRY }} industry more than any other and have made a name for ourselves by helping our clients overcome [[painpoint]].
That said, would you be open to a 15-minute chat this [[timeslot_1]]?
