named as a sample vendor in the Gartner® Hype Cycle™ for Revenue and Sales Technology, 2024 for Generative AI for Sales category

Nina Butler
July 2, 2024
 min read

As part of its "Hype Cycle for Revenue and Sales Technology, 20241," Gartner recognized as a Sample Vendor in the Generative AI for Sales category. We're excited to be acknowledged as a Sample Vendor for the second year in a row.

“Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities.”2

Interpreting the Hype Cycle

“Each Hype Cycle drills down into the five key phases of a technology’s life cycle.

  • Innovation Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
  • Peak of Inflated Expectations: Early publicity produces a number of success stories — often accompanied by scores of failures. Some companies take action; many do not.
  • Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
  • Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
  • Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology's broad market applicability and relevance are clearly paying off.”2 was mentioned as a sample vendor for the "generative AI for sales" category.

According to the Gartner Hype Cycle graphic, the "generative AI for sales" category entered the "trough of disillusionment," after maturing out of the "peak of inflated expectations" from last year. Gartner extends generative AI for sales a "transformation" benefit rating, and it's expected to reach mainstream adoption in just two to five years.

What is generative AI?

Generative AI technologies can generate new derived versions of content, strategies, designs, and methods by learning from large repositories of original source content. Generative AI has profound business impacts, including content discovery and creation; automation of human work; and customer and employee experiences. Sales teams use the technology to synthesize atomic insights and execute sales activities across all roles to improve productivity.'s product brings this to life through AI Agents, which execute audience discovery, personalized content generation, task prioritization via intent, and autonomous outreach for prospecting sales teams.

Generative AI's potential to disrupt how sales teams interact with unstructured information, complete complex workflows, and generate insights has a lot of sales teams investing resources into the technology. Generative AI redefines the user-technology relationship, unlocking the next level in sales productivity.

As per Gartner, “Sales leaders see generative AI as an opportunity to depend less on extra headcount to grow revenue. The Gartner Generative AI 2024 planning survey reveals a sentiment among sales leaders to reduce headcount increasingly over the next three years due to the influence of generative AI.”

Sales organizations with more experienced sales automation programs and mature states of data are best positioned to get maximum value from the technology. Less mature organizations will find generative AI valuable for productivity, but less transformative for generating revenue.


Sales teams looking for ways to improve the productivity of expensive human talent or reduce operating expenses will turn to generative AI as an exciting new opportunity to grow revenue.

We're excited to be recognized by Gartner as a sample vendor in the "Hype Cycle for Revenue and Sales Technology, 2024."

You can read the full Hype Cycle Report here with a Gartner subscription.

1Gartner, Hype Cycle for Revenue and Sales Technology, 2024, By Guy Wood, Adnan Zijadic, Melissa Hilbert, Ilona Hansen, Varun Agarwal, 17 June 2024.

2 Gartner Research Methodologies, Gartner Hype Cycle, June 27, 2024,

3Gartner, Seller Time Spend Assessment, By Sales & CS Quant, 4 July 2023

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and HYPE CYCLE are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. 

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