General Outbound (Automated): Sales Sequence / Cadence

Many outbound sales sequence examples feel incredibly overcomplicated. Most of the time, you don’t want a high-touch, 30-day outbound sales campaign — you just want something short and simple that still hits home with your reader.

If you’re looking for something simple, this scaled sequence is exactly what you're looking for. It's a terrific way to stay top of mind with your most important prospects. And since it's totally automated with no manual steps needed, you can keep your time and attention focused on what really matters and humans are great at: building relationships and closing deals.

Sales Sequence Summary

If you're looking to run a low-touch, high-volume campaign, this straightforward sequence is the place to start. It's an ideal way to start connecting with your prospects at scale.

Set it up. Let it run. And get back to selling.

Where To Use It

This straightforward sequence runs exclusively through email.

How To Use It

Here's how to get the most out of this sequence:

• Make your intro and re-intro emails informative and detailed. They're your best opportunity to catch your prospect's attention.
• Use follow-up steps to keep your messages at the top of your prospect's inbox.
• Send a multiple-choice email to offer a soft breakup before your true breakup.
• Keep your emails clear and concise to grab your reader's interest.
• Make one clear ask in each email to encourage engagement.

Keys To Success

• Focus the pain point on common issues and challenges that your team has identified in your outreach. Tailor it to the specific role of the person you're reaching out to, and use emotional language to create a sense of urgency.
• Highlight how your value proposition can help your prospect achieve specific goals and outcomes they care about, such as supporting long-term growth, streamlining internal processes or reducing costs.
• Use industry-specific language to connect with your reader and demonstrate that you understand their unique needs.