Cross Sell Sales Sequence / Cadence

Designed for customers who would benefit from a supplementary product your company offers. This campaign incorporates demo and trial offers, as well as the opportunity to provide additional resources.
Steps
9
Days
12
% Auto
44
Target
Active Customers

Summary

After customers have purchased your leading product, they can later be encouraged to buy related items- a process known as a cross-sell. Cross-selling not only increases revenue and ROI for the customer conversion process but also customer satisfaction and engagement.

Use: Support current customers while educating them on the supplementary products your company offers.

Tips & Tricks: Let your customer take the lead here. No one wants a perfectly happy customer to become disgruntled after feeling hassled to buy more.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

Consider offering a demo of the new feature or making a product demo video to help your customer learn more about it.