Cross Sell Email Sequence / Cadence Touch Pattern

Designed for customers who will benefit from an upsell, this campaign emphasizes demos, trials, and extra resources.
% Auto
Active Customers


After customers have purchased your leading product, they can later be encouraged to buy related items- a process known as a cross-sell. Cross-selling not only increases revenue and ROI for the customer conversion process but also customer satisfaction and engagement.

Use: Support current customers while educating them on the supplementary products your company offers.

Tips & Tricks: Let your customer take the lead here. No one wants a perfectly happy customer to become disgruntled after feeling hassled to buy more.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

Consider offering a demo of the new feature or making a product demo video to help your customer learn more about it.