After customers have purchased your leading product, they can later be encouraged to buy related items- a process known as a cross-sell. Cross-selling not only increases revenue and ROI for the customer conversion process but also customer satisfaction and engagement.
Use: Support current customers while educating them on the supplementary products your company offers.
Tips & Tricks: Let your customer take the lead here. No one wants a perfectly happy customer to become disgruntled after feeling hassled to buy more.
Engagement Channels: Email, Phone, LinkedIn
I hope your {{!! WEEK, MONTH OR YEAR }} is coming to a simple close. As your {{!! KEYWORD }}, I want to make sure that you're up to date on the latest features launched by {{sender.company}}. Are you familiar with our {{!! PRODUCT }}?
It's a new {{!! PRODUCT DESCRIPTION }}. You can use it to {{!! USE CASE }}.
If you're interested in accessing {{!! PRODUCT }}, let me know - I'd be happy to chat about getting you what you need to make the most out of {{sender.company}}.
