Pick up where you left off with a previously qualified lead turned closed lost. This campaign focuses on updating your lead, learning more about their needs and offering support in the form of resources.
Use: A campaign that plays the long game by parsing its touchpoints out over 100 business days to drive engagement with closed lost accounts.
Tips & Tricks: If you weren’t part of the team that interacted with this account before they became closed lost, talk with them first. Ask for a briefing on the account, including their needs, company stats and desired outcome for your solution.
Engagement Channels: Email, LinkedIn
It hasn't been all that long since the last conversation between our teams, but I thought it made sense to reach out and ask if you've already brought back initiatives to [[value-proposition]].
If you're still searching for your best option, I'd like to offer you our {{!! COLLATERAL TITLE }} which addresses {{!! SUBJECT OF COLLATERAL }}. You may find it helpful as you continue to focus on {{!! KEYWORD }}.
