Not extreme in any way, The General Outbound Sequence is the perfect fit for virtually every prospect. The touch pattern optimizes for best practices, the touch points incorporate multiple channels and the campaign isn’t a significant time sink for sellers. If you could only use one outbound sequence for the rest of your career, this would be the sequence.
Use: Appropriate for any outbound prospect, occasion or circumstance, we consider this campaign the Swiss Army knife of outbound. The touch pattern’s design helps sellers establish a presence with their prospects without overdoing it.
Tips & Tricks: Drive the stacking effect by being consistent and not missing a step.
Engagement Channels: Email, Phone, LinkedIn
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