Respond to Content Downloads (Sped Up, Automated)

Use this omnichannel strategy for high quality leads who have downloaded your content to follow up and engage with more personalization.
Steps
4
Days
16
% Auto
100
Target
Inbound Leads

Summary

A healthy inbound marketing strategy means downloadable content for both your users and potential customers. When someone comes to your site looking for answers, make sure you’re there to follow up with the support they need in real-time.

Use: Take a quick and streamlined approach when responding to prospects who have downloaded your content with this speedy campaign inbound response campaign.

Tips & Tricks: Incorporate the context of what your lead has downloaded and add 1:1 personalization to fuel the quality of your outreach.

Engagement Channels: Email

Example Email

Make it Yours

A helpful exercise for choosing the most impactful keyword to use in the subject line and body copy of this email is to start by summarizing the content your lead downloaded. What is the main idea or message communicated by the content? Get your summary down to one sentence, then choose the most powerful or compelling word in it. Now you have a keyword.