Inbound selling requires quick yet personalized responses dictated by the inbound lead’s quality and priority level. When it comes to demo requests, your follow-up needs to be top-notch to make the most out of the opportunity.
Use: Book meetings with leads requesting demos using a campaign focused on the importance of a quick response time through multiple channels and lending support.
Tips & Tricks: Aim for a warm, genial tone throughout this campaign’s messaging. Many buyers expect and resent the impersonal pushiness that accompanies demo request follow-ups. Work to offset this expectation by welcoming your lead with the opportunity to ask questions and by providing additional resources before suggesting they schedule their demo with you.
Engagement Channels: Email, Phone, LinkedIn
We appreciate your demo request! {{sender.company}} is exciting to learn about but even better when experienced firsthand—a little information for you before we talk scheduling.
Can we catch up before your demo to make sure it includes everything you need? How’s [[timeslot]]?
