Successful sales teams use LinkedIn for prospecting, but sometimes the LinkedIn requests come to you rather than from you. When a lead requests to connect with you on LinkedIn, it’s up to you to discover if there’s interest in your solutions.
Use: When a lead sends you a LinkedIn connection request, follow up with a campaign based on nurturing their interest.
Tips & Tricks: For the highest quality leads, add phone calls and social steps to this campaign by extending it to 21 days and following our “Respond to Content Downloads” touch pattern.
Engagement Channels: Email
Glad we're connected on LinkedIn now. Any reason in particular for reaching out?