Inbound selling should be considered a general term encompassing the multitude of channels that make up your lead generation arm. With this campaign, you can respond precisely to leads who have watched a video or two on your website, with outreach built around the subject of the videos’ content.
By getting specific about the channels that bring in your leads, you’re better able to tailor your inbound follow-ups to your lead's needs.
Use: Engage with leads who watched a video on your site, providing additional resources and information to gauge interest in learning more.
Tips & Tricks: For the highest quality leads, add phone calls and social steps to this campaign by extending it to 21 days and following our “Respond to Content Downloads” touch pattern.
Engagement Channels: Email
Curious about {{sender.company}}? Since you recently watched a video on our website, I think you might be: {{!! HYPERLINK TO HOMEPAGE }}
Are you after more information? I can provide support materials, {{!! KEYWORD }} options or answer any questions about {{sender.company}}.
