One of the purest examples of an inbound marketing strategy element is a website. Designed to draw potential customers in, provide answers and provoke engagement, when your website does its job, your response needs to be just as effective.
Use: Respond to those frequenting your website and find out if there’s interest in learning more.
Tips & Tricks: This is where content marketing and inbound marketing strategies converge, so additional content should be at the center of this campaign’s emails. Provide resources that add value for your lead, like blogs, whitepapers or guidebooks, so they can learn more without feeling pushed into a meeting or demo.
Engagement Channels: Email, Phone, LinkedIn
Saw that you visited {{sender.company}}'s site and wanted to make sure I got connected with you. Anything I can help you with regarding your reason for checking us out?