A Sales Sequence For Inbound Leads Enrolled in a Training Course

A short sequence for reaching out to leads who have completed a training course or certification offered by your company.
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Engaged Leads


Create an inbound sales campaign centered around the training courses and certifications your company offers to make the most out of interactions with your company’s solutions.

Use: Support those who have registered for a training course your company offers throughout their certification period to provide additional value and guidance.

Tips & Tricks: For the highest quality leads, add phone calls and social steps to this campaign by extending it to 21 days and following our “Respond to Content Downloads” touch pattern.

Engagement Channels: Email

Example Email

Make it Yours

Include a FAQ sheet regarding the training course or reviews from others who have completed the training to provide additional support for your lead. You can also include your calendar link to encourage open communication.