Sales teams are always looking for ways to personalize their messaging, and recognizing new VC funding is a great way to do it. Personalizing sales copy helps sellers better understand their leads and, in turn, communicate with them more effectively. Another positive to personalized copy is that it allows buyers to feel less like a name on a list and more like someone whose needs the seller understands.
Use: An omnichannel campaign designed to help sellers find opportunities in a prospective company’s recent funding.
Tips & Tricks: While you should always base the tonality of your emails on the persona you’re emailing, take special care with this campaign to make sure that’s the case. New funding brings a flood of sales emails to inboxes, so you’ll want to make sure you’re doing everything to appeal to your lead.
Engagement Channels: Email, Phone, LinkedIn
Congratulations on your latest round of funding -- hopefully, you’re basking in the warm light of that beautiful post-funding glow.
I know two things: 1. You’re super busy 2. You understand that this is a sales-minded email.
Because of thing 1 and thing 2, launching into my information for you seems appropriate. If {{!! KEYWORD }} goals are relevant during your continued growth, {{sender.company}} can provide your team with [[value-proposition]].
I can back this up with examples from our customers like {{!! CLIENT COMPANY }}, {{!! CLIENT COMPANY }}, + {{!! CLIENT COMPANY }}. Can I show you sometime this week?
Again- congrats. I’m rooting for {{recipient.company}} even you don’t have a need for {{sender.company}}.
