Trigger Based: New VC Funding Sales Sequence / Cadence

Congratulate the recent funding of your leads with this omnichannel campaign meant to provide information on your solution and how they can benefit.
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Target Accounts


Sales teams are always looking for ways to personalize their messaging, and recognizing new VC funding is a great way to do it. Personalizing sales copy helps sellers better understand their leads and, in turn, communicate with them more effectively. Another positive to personalized copy is that it allows buyers to feel less like a name on a list and more like someone whose needs the seller understands.

Use: An omnichannel campaign designed to help sellers find opportunities in a prospective company’s recent funding.

Tips & Tricks: While you should always base the tonality of your emails on the persona you’re emailing, take special care with this campaign to make sure that’s the case. New funding brings a flood of sales emails to inboxes, so you’ll want to make sure you’re doing everything to appeal to your lead.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

This company has completed a difficult task. Any doubts or loss of momentum have been pushed to the side and replaced with new energy. As a seller, you can lean into their feelings of excitement by paying your lead a genuine and well-written compliment. Dive into research mode to find that one specific thing you genuinely admire, appreciate or commend about their company and add it to the template above.