Occasionally some leads will need more nurturing than others. When that’s the case, you need a nurture campaign designed to go at the lead’s pace and provide additional information along the way.
Use: If you’ve had some engagement from a prospect but not as much as you’d like, keep the conversation going with this General Nurture campaign.
Tips & Tricks: Base your messaging on Day 27 and Day 40 around what you find during the LinkedIn research steps that come before your emails on those days.
Engagement Channels: Email, LinkedIn
Did you know that {{sender.company}} has added several new solutions to our portfolio to help our customers [[value-proposition]]? Whether this is new information or something you’re familiar with, a discussion on the subject concerning {{recipient.company}} may be worth considering. I think you’d come away feeling intrigued- maybe even excited.
Are you available [[timeslot]] for {{!! NUMBER OF MINUTES }} minutes? If not, how about sending me a couple day/time options that fit your schedule? Alternatively, please let me know if this is not something of interest.
