Your marketing team doesn’t need to be the only department sharing valuable content. Odds are, your company has collateral of interest to your leads. As a bonus, resources from a seller rather than a mass newsletter can feel more personalized.
Use: Share a blog, guidebook or otherwise with leads to who the content is relevant.
Tips & Tricks: Rely on the LinkedIn Research steps to up the quality of the emails that follow.
Engagement Channels: Email, LinkedIn
If your goal is [[value-proposition]], {{!! KEYWORD }} is the first step.
Our team at {{sender.company}} created this guide {{!! BLOG TITLE }}, as a tool for {{!! KEYWORD }}. I wanted to send it your way to be a resource.
{{insert_collateral}}
