Promotion: Funding Announcement Sales Sequence / Cadence

A 25-day sequence that covers the gamut of channels to help keep your leads informed on the latest news at your company.
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Target Accounts


When your company accomplishes the task of completing a funding round, your leads should know about it! Share the exciting news with them while discovering opportunities for selling along the way.

Use: If your company has just completed a funding round, share the good news with relevant leads to cultivate interest and create buzz around your solutions.

Tips & Tricks: The key to this sequence’s success is the stacking effect, so it’s essential that you don’t miss a step.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

Choose examples of clients similar to your prospect’s company to maximize impact. Additionally, the value prop and pain point you select should not be too wordy. If they are, consider deleting a paragraph of this template so your word count doesn’t climb too high.