Sequence: When Your Prospect Announces a New Partnership

A mid-length campaign that leverages email, phone and LinkedIn to start a conversation centered around a new partnership at your company.

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Steps

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Days

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Target

Target Accounts

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See it in Action

Summary

Announce a new partnership at your company so your leads can stay up-to-date and clued to the growth backing your solutions.

Use: When there’s a new partnership at your company, share it with the leads you’ve been meaning to connect with.

Tips & Tricks: Don’t let your messaging slip into a PR-esque tone. Instead, tap into the language and style you would use if you were talking to a friend, team member or family about the new partnership.

Engagement Channels: Email, Phone, LinkedIn

Example Email

SUBJECT LINE

Big news at {{sender.company}}

BODY TEXT

{{first.name}},

Wanted to get your thoughts on our big news -- {{sender.company}}'s new partnership with {{!! COMPANY }}: {{!! INSERT COLLATERAL }}

This means [[value-proposition]] for companies in the {{!! KEYWORD }} space, like {{recipient.company}}. Is your team interested in a conversation around [[painppoint]]?

Do you have time to chat on {{!! DAY OF THE WEEK }}?

Talk soon,
{{sender.first.name}}

Make it Yours

Try to be matter-of-fact throughout this campaign’s email steps. Exhibiting too much excitement or enthusiasm might come off as insincere or like a marketing spot.