Trigger Based: Partnership Announcement Sales Sequence / Cadence

A mid-length campaign that leverages email, phone and LinkedIn to start a conversation centered around a new partnership at your company.
Steps
13
Days
25
% Auto
46
Target
Target Accounts

Summary

Announce a new partnership at your company so your leads can stay up-to-date and clued to the growth backing your solutions.

Use: When there’s a new partnership at your company, share it with the leads you’ve been meaning to connect with.

Tips & Tricks: Don’t let your messaging slip into a PR-esque tone. Instead, tap into the language and style you would use if you were talking to a friend, team member or family about the new partnership.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

Try to be matter-of-fact throughout this campaign’s email steps. Exhibiting too much excitement or enthusiasm might come off as insincere or like a marketing spot.