In the same way that recommendations or referrals to your product are powerful, trials or pilots are excellent tools for converting leads to customers. Allow potential buyers to experience your solutions firsthand with a campaign centered around your latest pilot or trial offer.
Use: Offer qualified leads a trial or pilot of your product with an entirely automated campaign.
Tips & Tricks: You’re not going to offer a pilot or trial to everyone, and your prospect should know that. Make it clear in your messaging that they’ve been hand-selected to experience your product for free to help emphasize that your solution is a fit for them.
Engagement Channels: Email
Touching base to give some quick information on a new trial {{sender.company}} is running. Regarding the {{!! PRODUCT }}- we’re offering a {{!! KEYWORD }} to select organizations.
The trial includes:
{{!! OFFER DETAIL }}
{{!! OFFER DETAIL }}
{{!! OFFER DETAIL }}
Slots for onboarding with this offer are limited, so please let me know. I’m reachable here or via my calendar, here: {{!! INSERT CALENDAR LINK }}
