Trigger Based: RFP Sales Sequence / Cadence

When a company of interest posts a Request For Proposal (RFP) on a 3rd party site, respond with this campaign to get a discovery meeting scheduled.
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Target Accounts


A Request For Proposal (RFP) presents an exciting opportunity for sellers. You know with certainty that a company is actively looking for a solution and that they want to hear from those who can provide it- two guarantees you don’t usually get with outbound sales. When a company in your ICP posts an RFP, be ready with this sequence.

Use: A mid-length sequence that spans three channels to get your company’s name in front of a lead whose company has posted an RFP.

Tips & Tricks: It’s essential to understand whether you’re submitting the actual proposal or not. Your team's bids and proposals writer will likely take care of the official proposal. As a seller, your objective is to supplement the official proposal with further information and support.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

Play around with the length of this template. Depending on your value props and pain points, you may not want to use both in one email. For a shorter message, remove the fourth and fifth paragraphs and make sure your proof point is compelling. Not sure what a proof point is? It’s data-oriented social proof.