A Request For Proposal (RFP) presents an exciting opportunity for sellers. You know with certainty that a company is actively looking for a solution and that they want to hear from those who can provide it- two guarantees you don’t usually get with outbound sales. When a company in your ICP posts an RFP, be ready with this sequence.
Use: A mid-length sequence that spans three channels to get your company’s name in front of a lead whose company has posted an RFP.
Tips & Tricks: It’s essential to understand whether you’re submitting the actual proposal or not. Your team's bids and proposals writer will likely take care of the official proposal. As a seller, your objective is to supplement the official proposal with further information and support.
Engagement Channels: Email, Phone, LinkedIn
Read over {{recipient.company}}'s recent RFP and saw that you're looking for a {{!! KEYWORD }} partner. Now might be a good time to introduce {{sender.company}}.
On average, our customers [[proof.point]] within the first six months of working with us. You can look over the supporting data here: {{!! INSERT COLLATERAL }}
We attribute this to our {{!! PRODUCT }}, a {{!! PRODUCT DESCRIPTION }}. That, and our ability to [[value-proposition]].
Is it safe to assume that {{recipient.company}} is looking for a {{!! KEYWORD }} partner with the tools to address [[painpoint]]?
If it’s not too forward, I have [[timeslot]] available to further discuss this.
