Part of understanding your prospects is understanding their work. Show them that you do, even if their role has changed. Stay up-to-date on the careers and companies of the prospects who matter most and be ready to act when something changes with this campaign.
Use: Best for reaching out to prospects who have recently changed their job status.
Tips & Tricks: Your prospect will likely receive a lot of messaging that congratulates them on their new role. To stand out, your messaging should focus on either relevance or entertainment. Choose one, then stick with the theme throughout the campaign.
Engagement Channels: Email, Phone, LinkedIn
Congratulations on your new role! Almost every professional can empathize with the excitement/turbulence of stepping into a new role. Since you’re likely focusing on settling in, consider this a heads up that I’ll be reaching out about {{sender.company}} once you’ve had more time to get adjusted.
Today I’ll just give you the big ideas. {{sender.company}} is {{!! COMPANY BLURB }}. The teams we work with see an average [[proof.point]] with {{sender.company}}.
Once your recent professional changes feel less new, a conversation about {{sender.company}} might be one you'll want to consider. Until then!
