Events are all about facilitating ongoing discussion- and sellers play a part in continuing the discussion with their outreach that comes after the event. Whether your prospect actually showed up or not, you should always follow up with all registrants to ensure that the impact of the event is maximized.
Use: Regardless of attendance, this campaign is for everyone who registered for your most recent event.
Tips & Tricks: By incorporating a recap, additional resources or an invite to your next event, those with an interest in your solutions will be able to learn more.
Engagement Channels: Email, Call
As a follow-up to this year’s {{!! EVENT TITLE }}, I’d like to share our new {{!! COLLATERAL TITLE }} {{!! COLLATERAL TYPE }}: {{insert_collateral}}
If your schedule permits, I can also help arrange a demo or discussion about any of these {{sender.company}} products. {{!! PRODUCT }} - {{!! PRODUCT DESCRIPTION }}{{!! PRODUCT }} - {{!! PRODUCT DESCRIPTION }}{{!! PRODUCT }} - {{!! PRODUCT DESCRIPTION }}.
Please let me know if you find the {{!! COLLATERAL TITLE }} valuable and if you’d like to learn more. Have a great day!
