Leads who registered but didn’t attend your event aren’t necessarily any further from conversion than those who did attend. Similar to a demo no-show, those who didn’t attend should still hear from you. Make sure they do with our “Post-Event Non-Attendees” sequence.
Use: A sales sequence that emphasizes following up with a recap of event materials as well as additional resources.
Tips & Tricks: Avoid asking the obvious question, “why didn’t you attend?” Instead, focus on finding out more about your prospect’s needs.
Engagement Channels: Email
Thank you for registering for our {{!! EVENT TITLE }} {{!! EVENT TYPE }}! I saw that you weren't able to attend so I wanted to personally follow up and share the materials from the {{!! EVENT TYPE }}: {{insert_collateral}}
I'll give you some time to review the content, I hope you find it helpful. I'd love to connect at some point next week to get your feedback and see if your department is looking into ways to [[value-proposition]] and see if {{sender.company}} can provide any assistance.
