Events help increase visibility for your company and can help generate qualified leads. But sales teams don’t have to wait until after the event to find opportunities with those registered to attend. A pre-event reminder is a sales campaign that helps prepare a prospect for the upcoming event and lays a foundation for future rapport.
Use: Make an upcoming event an opportunity to connect with a prospect registered to attend with a short, one-step per day campaign.
Tips & Tricks: Although the premise of this sequence is to provide information, we recommend aiming to strike a casual tone throughout your outreach. You don’t want to bombard your prospect with so much information that they feel like attending the event will be a heavy lift.
Engagement Channels: Email, Phone
Happy that you're attending {{!! EVENT TITLE }}! Should be a great {{!! EVENT TYPE }}.
Is there anything you'd like to see from {{sender.company}} leading up to the event?
I can offer several resources, so let me know if you're interested in having something specific sent your way.
