Sales referrals are a powerful tool for connecting with potential clients and generating revenue- but gaining a referral is only the first step. Being able to effectively put your referral use is equally as important.
When sellers have a referral, they need a plan for using it. Start by using a sales sequence designed with referrals in mind.
Use: Connect with a lead you’ve been referred to.
Tips & Tricks: Consider linking your referral. Doing so verifies what you’re saying without requiring that your lead track down the person you were referred by.
Engagement Channels: Email, Phone
After {{!! NAME OF REFERRAL }} suggested that you and I get in touch, I did a little research and found {{! NAME OF PUBLICATION }}'s article on {{company}}.
It helped me understand why {{!! NAME OF REFERRAL }} thinks we should connect and left me with some questions for you. How are you addressing [[painpoint]] and is it possible that [[value-proposition]] might be a better solution?
If you're available sometime this week we should get a call scheduled to discuss!
