Previous Customers Check-in: Sales Sequence / Cadence

Win back business with a campaign designed to keep a steady, not pushy, pace. Provide updates on your company and request feedback in order to re-establish the relationship.
Steps
11
Days
129
% Auto
45
Target
Target Accounts

Summary

Win back business with a campaign designed to keep a steady, not pushy, pace. Provide updates on your company and request feedback to re-establish the relationship.

Use: Keep the relationship with a previous customer alive by checking in from time to time.

Tips & Tricks: All messaging in this campaign should receive exceptional care. Checking in on a previous customer will sound different than outbound selling.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

Before reaching out to this account, make yourself aware of their reasons for leaving. It’s crucial that your messaging doesn’t touch on any of the talking points that this account may have been unhappy with.