An aspect of your inbound lead generation strategy should rely on form fills gathered from your website’s homepage or help pages. And just as you need a planned response for all the other ways you generate inbound traffic, your form fills need an inbound campaign optimized for timing and engagement.
Use: Respond to website form fills and drive the stacking effect with a campaign designed to educate about your product.
Tips & Tricks: The best forms of inbound lead generation attach a priority level to the lead. When a lead comes from a form fill, it should be a high priority. Handle them accordingly by following up with additional resources and emphasizing the value of a meeting via phone or video call.
Engagement Channels: Email, Phone
Thanks for getting in touch. Can I guess why you did? Usually, people come to us when dealing with [[painpoint]].
Does this sound like your situation? Whether I'm wrong or right, don't hold back. I'd love to hear about what it is you're looking for.
