Respond to Form Fills: Sales Sequence / Cadence

Respond to website form fills and drive the stacking effect with a campaign designed to educate about your product.
Steps
5
Days
16
% Auto
80
Target
Inbound Hot Leads

Summary

An aspect of your inbound lead generation strategy should rely on form fills gathered from your website’s homepage or help pages. And just as you need a planned response for all the other ways you generate inbound traffic, your form fills need an inbound campaign optimized for timing and engagement.

Use: Respond to website form fills and drive the stacking effect with a campaign designed to educate about your product.

Tips & Tricks: The best forms of inbound lead generation attach a priority level to the lead. When a lead comes from a form fill, it should be a high priority. Handle them accordingly by following up with additional resources and emphasizing the value of a meeting via phone or video call.

Engagement Channels: Email, Phone

Example Email

Make it Yours

Research your lead and company first to customize your pain point to their needs. Looking at your historical data can be helpful as well. Which buyer persona might this lead fit into? Is there a pain point that has a history of resonating with this persona? Make this email yours by driving value with a hyper-relevant pain point.