Top sales teams know that high-performing sales copy drives value when it's personalized with relevant information. Early on in a sales sequence, personalized copy means information that signals to your prospect that you've done research into their company.
There are many ways sales teams can personalize their copy in order to increase its value, like looking for similarities between your companies. When the company you represent shares an investor with the company of your prospect, acknowledging this similarity in your sales copy is an excellent tool for personalization.
Use: Acknowledge a shared investor in an outbound campaign to include an element of personalization.
Tips & Tricks: Although sharing an investor with a prospect is a valuable tool for personalizing your copy, it shouldn’t be your only focus. As usual, your sales copy should primarily be based on helpful information and discovery questions.
Engagement Channels: Email, Phone, LinkedIn
Is {{!! KEYWORD }} tedious? Do you spend time [[painpoint]]? {{sender.company}} helps businesses like {{!! CLIENT COMPANY }} AND {{!! CLIENT COMPANY }} deal with this problem by [[value-proposition]].
Would love to show you exactly how our solutions can improve your {{!! KEYWORD }} and why {{!! COMMON VC }} contributed to our series {{!! FUNDING ROUND }}. Are you available this week to meet?
