Trigger Based: Acquisitions Sales Sequence / Cadence

Acknowledge the success of a company’s acquisition and share resources with your lead through this campaign that nurtures future dialogue.
Steps
11
Days
16
% Auto
45
Target
Target Accounts

Summary

Looking for uncommon ways to personalize your outbound sales copy? Try paying attention to the recent news from companies that fall within your ICP. Doing so can help you stay on top of information that’s useful for personalizing your messaging.

One example of this is when a company experiences an acquisition. Sellers who were paying attention will be able to customize their outreach by referring to the acquisition and the different needs it may bring about.

Use: Acknowledge the success of a company’s acquisition and share resources with your lead through this campaign that nurtures future dialogue.

Tips & Tricks: Research both your company of interest and the company they acquired to better understand the environment and goals your prospect is working alongside.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

Consider making your CTA an offer for a demo request to increase the incentive for your lead to engage.