Looking for uncommon ways to personalize your outbound sales copy? Try paying attention to the recent news from companies that fall within your ICP. Doing so can help you stay on top of information that’s useful for personalizing your messaging.
One example of this is when a company experiences an acquisition. Sellers who were paying attention will be able to customize their outreach by referring to the acquisition and the different needs it may bring about.
Use: Acknowledge the success of a company’s acquisition and share resources with your lead through this campaign that nurtures future dialogue.
Tips & Tricks: Research both your company of interest and the company they acquired to better understand the environment and goals your prospect is working alongside.
Engagement Channels: Email, Phone, LinkedIn
In case part of your post-acquisition strategy is exploring {{!! KEYWORD }} tools that can help your team reduce {{!! KEYWORD }} spend and increase efficiencies- I wanted to reach out.
Briefly put, {{sender.company}} provides {{!! COMPANY BLURB }}.
If any of this hits home, I'd love to learn where your team is at. I’m available [[timeslot]] if you’re interested as well.
