Outbound sales emails need personalization; both buyers and sellers agree on that. But it’s not always easy to find a way to personalize your messaging. What else can you do once you’ve covered the basics, like using the lead name, title, and LinkedIn? One option is to pay attention to company job posts. Doing so is a great way to personalize your sales copy and understand the pain points.
Use: For finding opportunities in a prospective company’s job search.
Tips & Tricks: This campaign isn’t only about opportunity. Referencing a company’s job post is also a way to personalize your messaging. Any time you can let your lead know that you wrote the email specifically for them, you’re doing the work that will set you apart.
Engagement Channels: Email, Phone, LinkedIn
I saw you're growing your {{!! DEPARTMENT }} team. The need for [[value-proposition]] will intensify with that growth. I can go over how with a 15-minute call. Are you interested?
