Post Demo Follow-up: Sales Sequence / Cadence

Don't let the conversation fizzle out after a great demo. Outline next steps and make it easy for your prospects to move forward in your sales process.
% Auto
Target Accounts


Demo requests help keep inbounding motions alive, but the work doesn’t stop there. After a demo, how sales teams follow up can decide the lead conversion process. Ensure that your post demo follow-up is optimally timed and buyer-focused with this Post Demo Follow-Up campaign.

Use: Follow up with demo attendees immediately after the demo is complete to keep the process moving forward.

Tips & Tricks: Always record demos so that other relevant decision-makers who didn’t attend can share the experience.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

Your initial message after a demo should be highly personalized. Its tone should match the tone of the demo, and it should refer back to what was covered and provide any additional information. All in all, your post demo follow-up should pick up where the demo left off.