Check Attendance Before An Event: Sales Sequence / Cadence

Find out if you'll run into your lead at the next third party event you're attending.
Steps
5
Days
7
% Auto
80
Target
Event Attendees

Summary

Networking at events can open the door to a plethora of opportunities: referrals, qualified leads, increased visibility- the list goes on. Even before an event, sellers have the chance to change up their messaging and re-engage with leads stuck in the cycle or even reach out to new prospects.

This can be done by sending an invitation to an event hosted by your company or by asking a lead if they plan to attend an event hosted by a third party. This is a sequence for the latter.

Use: Ask a lead if they plan to attend an event hosted by a third party.

Tips & Tricks: Consider trying to connect with your lead on LinkedIn in addition to the steps below.

Engagement Channels: Email, Phone

Example Email

Make it Yours

If your team won’t have a booth at the event or additional gatherings after, no problem. Your message can instead focus on why you’re interested in finding out if your prospect will be there.