Networking at events can open the door to a plethora of opportunities: referrals, qualified leads, increased visibility- the list goes on. Even before an event, sellers have the chance to change up their messaging and re-engage with leads stuck in the cycle or even reach out to new prospects.
This can be done by sending an invitation to an event hosted by your company or by asking a lead if they plan to attend an event hosted by a third party. This is a sequence for the latter.
Use: Ask a lead if they plan to attend an event hosted by a third party.
Tips & Tricks: Consider trying to connect with your lead on LinkedIn in addition to the steps below.
Engagement Channels: Email, Phone
I know we’re a {{!! NUMBER OF WEEKS }} weeks out but thought you might be going to {{!! EVENT TITLE }} in {{!! CITY }} and wanted to reach out. We’re going to be hosting a couple of events during the conference and I wanted to fly you a note about them.
We have {{!! EVENT TYPE }} parties planned for {{!! EVENT DATE }}. Let me know if you’re around to join us - we’d love to have you there!
In the meantime, if you want to learn more about {{sender.company}}, check out our website or RSVP for our booth!
{{!! LINK TO HOMEPAGE }}
