General Outbound (Slowed Down): Sales Sequence / Cadence

A slow burn cadence for prospects you want to engage over a more extended period.
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Target Accounts


Have a high-level decision-maker you’ve been meaning to approach? Leverage this sequence. With a touch pattern drawn out over 60 days, you’ll give your decision-maker plenty of time to warm up to you and your solution.

Use: Good for high-level decision-makers or businesses with longer sales cycles.

Tips & Tricks: This campaign gives you plenty of time, so avoid using language that can come off as pushy.

Engagement Channels: Email, Phone, LinkedIn

Example Email

Make it Yours

Find this template too pushy for your taste? Cut the directness in half by removing its final paragraph and use it as your following email. Now you have two direct emails instead of one.