Every year there are a host of seasonal events, traditions, deadlines, and more that present sellers with the opportunity to take a fresh angle on their messaging. Doing so can also mean adding elements of personalization that would otherwise be a bit more difficult.
Use: A campaign for taking advantage of the time of year that uses a mix of channels, including a LinkedIn research step to help ensure you have your information right.
Tips & Tricks: If you wish prospects a happy holiday with this sequence, think critically first. Ask yourself if you’re assuming which holidays they celebrate or if you can respectfully and accurately speak on the subject. Doing so will help you avoid any blunders that holiday wishes can occasionally create.
Engagement Channels: Email, Phone, LinkedIn
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I’m happy to make other recommendations on additional topics that align with your responsibilities or connect and exchange information about our companies.
