Company Description

Electronic Data Systems (EDS) is a renowned name in the field of information technology and services, and computer software. With an employee base of around 9900, the company is recognized for delivering high-standard web-based business applications to support remote staff and trusted clients. Their operational framework mainly relies on today's leading-edge Content Management Systems (CMS).

As a prominent enterprise software provider, EDS enables organizations to extend their capabilities beyond commercial solutions that may not meet all their needs. The company empowers its clients by putting the full potential of the web at their disposal.

A significant aspect of EDS's services relates to the protection and management of critical electronic assets. The company has made its mark by specializing in data storage and warehousing, enterprise-wide redundancy systems, and electronic file management.

EDS also offers data recovery services to help organizations recover from any loss and prevent the loss of data. They extend these disaster recovery services to guard companies against unforeseen situations and effectively handle critical data.

The company has a firm grip on technological advancements and the shifting trends of the modern IT industry. It uses these insights to offer high-demand enterprise technology solutions that cater to its clients' specific needs across various scales of operations.

Furthermore, EDS commits to an interactive client relation system, being readily available to assist by phone or email. The company also readily entertains requests for quotes on any custom-engineered solution, extending their customized solutions to cater to unique client needs.

In the growing IT industry, EDS stands out as a versatile solution provider. Its continued service and adaptability to change have established the company as a trusted partner for businesses seeking technological prowess.

Executive Summary

Our B2B SaaS company provides a flexible, customizable, and scalable software solution that addresses many of the pain points experienced by organizations like Electronic Data Systems (EDS). Leveraging our advanced security protocols, robust backup and recovery solutions, as well as impressive remote workforce and client servicing capabilities, we can offer an enhanced software experience that improves overall operational efficiency and promotes business growth.

Situation Analysis

1. Electronic Data Systems specializes in data storage, warehousing, and disaster recovery services but could be facing challenges with their current CMS.
2. With 9900 employees, scalability could be a concern.
3. Data security is crucial for EDS, given the vast amount of valuable data they handle.
4. The company might be facing issues in managing remote staff and client connection to applications.
5. The integration and compatibility of different software and technology could be leading to inefficiencies.

Objectives

The objectives of this sales plan are:

1. Understand Electronic Data Systems' needs and how our customizable software solution can provide value.
2. Establish a strong business case that showcases how our software can address EDS's pain points.
3. Secure a meeting with key decision-makers and end users to better demonstrate the capabilities of our software.
4. Successfully pitch our enterprise software solution to EDS.

Sales and Marketing Strategy

We propose the following strategy to engage with Electronic Data Systems:

1. Lead Generation: To initially work with the marketing team to create educational content about our enterprise software solution that can potentially solve EDS’s business pain points.
2. Cold Outreach: Reach out to the key decision-makers at EDS via LinkedIn or email, showcasing our solution's unique features that address their specific problems.
3. Product Demonstration: Schedule a demonstration of our software that illustrates its capabilities and relevance to EDS's current challenges.
4. Proposal and Negotiation: Post demonstration, if EDS shows interest, provide a custom proposal outlining the pricing and implementation plan.

Tactics

1. Personalized Outreach: Design a personalized outreach strategy that addresses EDS’s specific pain points as identified via research.
2. Case Studies: Use customer success stories and case studies to demonstrate how similar organizations have benefitted from our software.
3. Competitive Analysis: Understand the competitive landscape and clearly communicate our software’s USPs and how it stands out against competitors.

Budget and Resources

Determine the required budget for marketing campaigns directed towards EDS. Measure the resources needed to fully support EDS in their transition to our software (such as account management, customer success, and technical support).

Evaluation and Measurement

Regularly evaluate and measure the success of this sales plan using KPIs such as conversion rates, number of demos scheduled, closed deals, customer feedback, and more.

Conclusion

By addressing the company's pain points with our customizable and robust enterprise software solution, we believe we can play a pivotal role in helping Electronic Data Systems reach its operational efficiency and growth objectives.