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HPE Aruba Networking

HPE Aruba Networking

Insights, Personas, and Sales Plan

HPE Aruba Networking

"HPE Aruba Networking is a global leader in information technology & services that provides AI-driven wired, wireless, and SD-WAN solutions, empowering businesses with robust and secure connections from edge-to-cloud."
Est. Employees:
5700
Industry:
information technology & services
Revenue:
$3B
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Insights on

HPE Aruba Networking

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description HPE Aruba is a global enterprise in the information technology and services industry, specializing in developing enterprise software, wireless, mobility, and telecommunications technology ([Aruba Networks](https://www.arubanetworks.com/)). As a leader in wired, wireless, and SD-WAN solutions, HPE Aruba harnesses artificial intelligence for automating and securing the network from edge-to-cloud. The company emphasizes the significance of the journey and the edge, indicating their adaptability and resilience in responding to different phases and our edge-to-cloud journey ([HPE Aruba Networking](https://www.arubanetworks.com/)). With an estimated workforce of around 5700 employees, the company is highly productive in the provision of access management, network infrastructure, and mobile application solutions for mobile enterprise networks ([Crunchbase](https://www.crunchbase.com/organization/aruba-networks)) . HPE Aruba is invested in creating meaningful connections that power businesses in the world. The company's dedication to customer-centric development strategies has given rise to innovative technological solutions. In fact, the company's product and service orientation is founded on a non-traditional approach that has demanded a change of rules for its survival ([About Us | HPE Aruba Networking](https://www.arubanetworks.com/company/about-us)). HPE Aruba competes in the sectors of communications hardware, software, telecommunications, information technology, and networking. Specific product offerings included 80211ac wifi, remote networking, multi-vendor network management, and more. Their flexibility and commitment to customizing technology for their customers' needs have allowed them to build a strong competitive advantage in the market. Information about the company can be traced in various platforms such as Twitter and Facebook where they frequently update their network about their company activities and industry trends ([Twitter](https://twitter.com/ArubaNetworks), [Facebook](https://www.facebook.com/arubanetworks/)).

Company Description

HPE Aruba is a global enterprise in the information technology and services industry, specializing in developing enterprise software, wireless, mobility, and telecommunications technology (Aruba Networks).

As a leader in wired, wireless, and SD-WAN solutions, HPE Aruba harnesses artificial intelligence for automating and securing the network from edge-to-cloud. The company emphasizes the significance of the journey and the edge, indicating their adaptability and resilience in responding to different phases and our edge-to-cloud journey (HPE Aruba Networking).

With an estimated workforce of around 5700 employees, the company is highly productive in the provision of access management, network infrastructure, and mobile application solutions for mobile enterprise networks (Crunchbase).

HPE Aruba is invested in creating meaningful connections that power businesses in the world. The company's dedication to customer-centric development strategies has given rise to innovative technological solutions. In fact, the company's product and service orientation is founded on a non-traditional approach that has demanded a change of rules for its survival (About Us | HPE Aruba Networking).

HPE Aruba competes in the sectors of communications hardware, software, telecommunications, information technology, and networking. Specific product offerings included 80211ac wifi, remote networking, multi-vendor network management, and more. Their flexibility and commitment to customizing technology for their customers' needs have allowed them to build a strong competitive advantage in the market.

Information about the company can be traced in various platforms such as Twitter and Facebook where they frequently update their network about their company activities and industry trends (Twitter, Facebook).

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## 1. Company Profile **Company Name:** HPE Aruba Networking **Company URL:** [arubanetworks.com](https://www.arubanetworks.com/) **Number of Employees:** 5700 **Industry:** Information Technology & Services, Telecommunications, Computer Software HPE Aruba Networking is a global leader in wired, wireless, and SD-WAN solutions. They excel in using AI to automate and secure the network from edge-to-cloud. Aruba Networks is known for its customer-centric approach and its innovative technology solutions. ## 2. Objectives The primary objective of our sales plan is to generate interest in our B2B SaaS solutions and then convert that interest into revenue. Our objective is also to challenge the norms of the IT and networking industry with innovative technology that delivers real value to HPE Aruba Networking. ## 3. Situation Analysis HPE Aruba Networking faces a variety of pain points, including: - Keeping pace with technology advancements while maintaining customer-centric approach. - Security challenges with the adoption of AI-automated, edge-to-cloud network solutions. - Managing and supporting an ever-expanding global clientele. - Ensuring that their workforce is adept with the latest skills, evolving industry standards, and technical know-how. ## 4. Target Market Our target market is HPE Aruba Networking, particularly the decision-makers and influencers within the organization who play a key role in technological investments and strategy formulation. This includes top-level executives, IT directors, and network administrators. ## 5. Unique Selling Proposition Our B2B SaaS solutions provide assistance in managing technological growth in a sustainable manner, and our advanced data protection capabilities can help mitigate security risks. Our software can also simplify network management across different regions, streamlining their global operations. Additionally, our educational programs can help their workforce stay abreast with the latest skills and industry standards. ## 6. Strategy - **Outreach and Engagement:** Through personalized email campaigns, we will articulate how our solutions can address their pain points. - **Demonstrate Value:** We will provide demos of our solutions, showing practical examples of how our software can optimize their operations. - **Customer Support:** We will assure them of our commitment to customer support and success, which aligns with their own customer-centric values. - **Pricing Structures:** We will tailor our pricing to clearly communicate the value we deliver, and we will remain flexible to accommodate their budget and needs. ## 7. Tools and Resources - **CRM Software:** To manage and track all communication with HPE Aruba Networking. - **Email Automation Tools:** For personalized outreach and follow-up. ## 8. Follow-up We will follow up with all leads through email or phone calls, and we will conduct regular check-ins with new clients to ensure satisfaction and to address any questions or concerns. ## 9. Revenue Goals After reviewing their company size and market position, our goal is to achieve a specified revenue target within the first six months of acquiring HPE Aruba Networking as a customer. ## 10. Review and Revise After implementation, we should conduct a thorough review of this sales plan every quarter and make necessary adjustments based on results and feedback from HPE Aruba Networking.

1. Company Profile

Company Name: HPE Aruba Networking

Company URL: arubanetworks.com

Number of Employees: 5700

Industry: Information Technology & Services, Telecommunications, Computer Software

HPE Aruba Networking is a global leader in wired, wireless, and SD-WAN solutions. They excel in using AI to automate and secure the network from edge-to-cloud. Aruba Networks is known for its customer-centric approach and its innovative technology solutions.

2. Objectives

The primary objective of our sales plan is to generate interest in our B2B SaaS solutions and then convert that interest into revenue. Our objective is also to challenge the norms of the IT and networking industry with innovative technology that delivers real value to HPE Aruba Networking.

3. Situation Analysis

HPE Aruba Networking faces a variety of pain points, including:

  • Keeping pace with technology advancements while maintaining customer-centric approach.
  • Security challenges with the adoption of AI-automated, edge-to-cloud network solutions.
  • Managing and supporting an ever-expanding global clientele.
  • Ensuring that their workforce is adept with the latest skills, evolving industry standards, and technical know-how.

4. Target Market

Our target market is HPE Aruba Networking, particularly the decision-makers and influencers within the organization who play a key role in technological investments and strategy formulation. This includes top-level executives, IT directors, and network administrators.

5. Unique Selling Proposition

Our B2B SaaS solutions provide assistance in managing technological growth in a sustainable manner, and our advanced data protection capabilities can help mitigate security risks. Our software can also simplify network management across different regions, streamlining their global operations. Additionally, our educational programs can help their workforce stay abreast with the latest skills and industry standards.

6. Strategy

  • Outreach and Engagement: Through personalized email campaigns, we will articulate how our solutions can address their pain points.
  • Demonstrate Value: We will provide demos of our solutions, showing practical examples of how our software can optimize their operations.
  • Customer Support: We will assure them of our commitment to customer support and success, which aligns with their own customer-centric values.
  • Pricing Structures: We will tailor our pricing to clearly communicate the value we deliver, and we will remain flexible to accommodate their budget and needs.

7. Tools and Resources

  • CRM Software: To manage and track all communication with HPE Aruba Networking.
  • Email Automation Tools: For personalized outreach and follow-up.

8. Follow-up

We will follow up with all leads through email or phone calls, and we will conduct regular check-ins with new clients to ensure satisfaction and to address any questions or concerns.

9. Revenue Goals

After reviewing their company size and market position, our goal is to achieve a specified revenue target within the first six months of acquiring HPE Aruba Networking as a customer.

10. Review and Revise

After implementation, we should conduct a thorough review of this sales plan every quarter and make necessary adjustments based on results and feedback from HPE Aruba Networking.