Company Description: Lumen Technologies

Lumen Technologies is a leading telecommunications company with a focus on empowering next-gen technology and providing exceptional customer experiences. With an estimated workforce of 53,000 employees, the company plays a pivotal role in the telecom industry. Lumen Technologies centers its operations on seamlessly connecting people, data, and applications, realizing this goal efficiently and securely LinkedIn.

Lumen boasts a profound commitment to benefitting the communities they serve. This commitment extends to environmental sustainability efforts, and the company operates under the highest standards of corporate governance Lumen.

Lumen firmly believes in progress through technology. To bring this belief to life, the company dedicates its resources and efforts to modernizing networking models in order to accommodate evolving technologies Lumen.

In October 2020, Lumen Technologies underwent a rebranding process from its former name, CenturyLink. Currently, it stands as an investment holding company that is deeply involved in providing integrated communications to a diverse range of customers, including residential and business clients. The company operates across various segments including International and Global Accounts Management, Enterprise, Small and Medium Business, Wholesale, and Consumer Forbes.

Availability of Services

Though the company has a broad base of products and services, it should be noted that not all of them are available in each region or country. Prospective clients are advised to reach out to a local representative for specific details regarding services available in their area Lumen.

Lumen Technologies connects the world and remains dedicated to the furtherance of human progress through groundbreaking technology LinkedIn.

Sales Plan Template

1. Understanding the Company

1.1. Company Description

Lumen Technologies is a significant player in the telecommunications industry boasting about 53,000 employees located across several regions and countries. They connect people, data, and applications – quickly, securely, and effortlessly.

1.2. Pain Points

1. Regional Service Availability: Lumen Technologies faces the challenge of making all their products and services available uniformly across all regions and countries.
2. Integration Challenges: The company deals with issues involving the seamless integration of people, data, and applications.
3. Rebranding Impact: Following their rebranding from CenturyLink in October 2020, it has been a challenge to communicate their new brand identity clearly to customers.
4. High Corporate Governance Standards: They strive to maintain high corporate governance standards and commit to positive environmental impact, but find it difficult to align their large-scale operations towards these principles.
5. Infrastructure Maintenance: The company experiences hurdles when updating and maintaining its vast and technologically complex infrastructure.

2. Identifying Opportunities

2.1. Service Availability

A range of solutions can be provided to ensure services are available across different regions. Potential solutions can include digital platforms, data centers, and technological innovations that provide seamless and ubiquitous services.

2.2. Data Integration

By providing an integrated solution offering secure and effortless connectivity of people, applications, and data, you can assist Lumen Technologies in overcoming their connectivity challenges.

2.3. Brand Identity Communication

Support can be provided in effectively conveying their new brand identity. This can include brand strategy consultancy, visual identity design, and other marketing efforts.

2.4. Governance and Environmental Impact

By offering SaaS solutions to maintain high corporate governance standards and align the entire organization towards their environmental sustainability efforts, Lumen Technologies can uphold their values while enhancing their reputation.

2.5. Infrastructure Maintenance

Through high-level SaaS solutions, you can help them maintain and update their infrastructure, thereby reducing service outages and increasing customer satisfaction.

3. Approach Strategy

3.1. Initial Approach

Reach out to the company's decision-makers or people in positions of authority such as C-level executives, or heads of IT and Sales with a personalized pitch covering Lumen Technologies' pain points and potential solutions.

3.2. Follow-ups

Follow up consistently, at least once every week, as a reminder about the solutions you are offering. Use different channels of communication such as emails, phone calls, and LinkedIn messages to maximize reach.

3.3. Demonstrating Value

Provide proof of how your solutions have helped other companies in similar situations overcome comparable challenges.

3.4. Trust Building

Maintain transparency and show your interest in their business success by providing valuable insights about the industry or their company that they may not already know. This will position you as a trusted adviser rather than a salesperson.

4. Closing

After trust is established, move towards discussing how your solutions can address their specific issues. Offer a detailed demonstration or a free pilot to exhibit the effectiveness of your product or service.

5. Post-Sale

Once the sale is done, provide exceptional customer service to ensure customer retention and potential upsells. Ask for referrals to other departments or businesses who might benefit from your product or service.