ASRC Federal

Insights, Personas, and Sales Plan

"ASRC Federal is a Virginia-based IT-managed firm that provides services such as cloud, cybersecurity, and digital modernization for defense and federal agencies."

ASRC Federal
Est employees:
4500
Industry:
information technology & services
Revenue:
600M

Insights on 

ASRC Federal

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.

Company Overview

ASRC Federal is a Virginia-based IT-managed firm that provides a wide range of services to federal civilian, defense, and intelligence agencies. Established in 2003, ASRC Federal has made significant strides in the information technology and services industry, positioning itself as a prominent player in the market. The company is committed to achieving successful mission outcomes and elevated performance for its clients while building an enduring enterprise focused on customers, employees, and shareholders. ASRC Federal is the government services subsidiary of Arctic Slope Regional Corporation, an Alaska Native Corporation owned by nearly 14,000 Iñupiat shareholders. The company's family of companies provides a broad range of services and technical expertise to federal government agencies, with operations spanning 44 states, districts, and territories. With a team of over 8,000 highly skilled and diverse employees, ASRC Federal is dedicated to helping customers achieve successful mission outcomes through cutting-edge technology and deep expertise.

Market Presence

ASRC Federal's market presence is characterized by its unwavering commitment to delivering leading-edge technology and deep expertise to over 30 U.S. federal defense and civilian agencies. Its solutions span a wide range of critical national missions, from space exploration to cyber defense to public health. The company's expertise in IT modernization, software applications and analytics, engineering solutions, critical infrastructure and base operations, professional services, supply chain management, and logistics makes it a vital contributor to advancing federal agency missions. ASRC Federal has established itself as a certified Great Place to Work™ and received recognition from Military Times as 'Best for Vets,' as well as the VETS Indexes 5-Star Employer Rating. This strong market presence positions the company as a trusted partner in supporting the most exciting strategic agency missions.

Financial Insights

ASRC Federal has achieved substantial financial success with an annual revenue of $600 million. This impressive financial performance underscores the company's ability to deliver high-quality services in the highly competitive information technology and services industry. The company's strong financial position not only reflects its sustained growth but also reflects its reliability as a partner for federal civilian, defense, and intelligence agencies. With a proven track record of financial stability and growth, ASRC Federal is well-positioned to continue delivering exceptional value to its clients and stakeholders.

Technological Footprint

ASRC Federal's technological footprint is extensive and diverse, encompassing a wide range of cutting-edge technologies that enable the delivery of innovative solutions to its clients. The company leverages technologies such as cloud computing, cybersecurity, digital modernization, web development, IT management, enterprise security, Linux, software applications, analytics, engineering solutions, professional services, infrastructure operations, space technologies, and more. Additionally, the company utilizes various technological tools such as Google Analytics, Microsoft Office 365, WordPress.org, YouTube, Facebook Custom Audiences, Hotjar, LinkedIn Marketing Solutions, Vimeo, and many others. This robust technological infrastructure empowers ASRC Federal to provide state-of-the-art solutions that meet the evolving needs of federal agencies.

Organizational Structure

ASRC Federal operates with a highly-skilled, purpose-driven team of over 8,000 employees who are dedicated to helping customers achieve successful mission outcomes. The company's organizational structure reflects its commitment to diversity and inclusion across various departments such as administrative, engineering, business development, information technology (IT), education, consulting, support services, media and communication, human resources, finance, operations, arts & design, product management, accounting, marketing, data science, legal services, sales functions. Each department is led by experienced professionals who bring innovation and expertise to every mission while upholding ASRC Federal's values of caring for its people while focusing on quality and sustainability for its government clients and Alaskan Native shareholders.

Team 

Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales 

Plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.

Target Accounts

ASRC Federal, a Virginia-based IT-managed firm, provides services such as cloud, cybersecurity, and digital modernization for defense and federal agencies. With over 4,500 employees and an annual revenue of $600M, ASRC Federal focuses on achieving successful mission outcomes and elevated performance for federal civilian, defense, and intelligence agencies. The company holds expertise in IT modernization, software applications and analytics, engineering solutions, critical infrastructure, and base operations. ASRC Federal's extensive range of services caters to more than 30 U.S. federal defense and civilian agencies, making them a prime target for B2B SaaS companies looking to provide innovative technological solutions and support. With operations spanning 44 states, ASRC Federal is a purpose-driven organization committed to delivering leading-edge technology and deep expertise to a wide range of critical national missions, including space exploration, cyber defense, and public health. Prospecting into ASRC Federal presents an opportunity for B2B SaaS companies to align their offerings with the company's mission in achieving successful outcomes for their clients while elevating mission performance.

Prospecting Approach

When prospecting into ASRC Federal, B2B SaaS companies can leverage the knowledge that the company is dedicated to an enduring enterprise focused on customers, employees, and shareholders. Understanding ASRC Federal's commitment to quality and sustainability for their government clients presents an opportunity for B2B SaaS companies to tailor their prospecting approach accordingly. Highlighting the innovative technological solutions and expertise that the SaaS company can bring to support ASRC Federal's mission becomes crucial during prospecting. Addressing pain points such as IT modernization, software applications and analytics, engineering solutions, and critical infrastructure operations can resonate well with ASRC Federal's focus on delivering successful mission outcomes. Moreover, emphasizing the potential impact of the SaaS company's offerings on agency missions related to space exploration, cyber defense, and public health can fuel interest during the prospecting approach.

Engagement Strategies

Engaging with ASRC Federal requires a strategic approach that aligns with the company's dedication to achieving successful mission outcomes for federal civilian, defense, and intelligence agencies. B2B SaaS companies can initiate engagement by showcasing their expertise in areas such as cloud, cybersecurity, digital modernization, IT management, enterprise security, and other relevant fields that cater to ASRC Federal's range of services. Creating tailored presentations or demonstrations that directly address ASRC Federal's pain points and unique requirements can be an effective engagement strategy. Leveraging case studies or success stories from similar government agencies can provide credibility and demonstrate the positive impact of the SaaS company's solutions. Additionally, ensuring open communication channels for discussions related to customization options or specific needs can facilitate meaningful engagement with ASRC Federal.

Company Value Propositions

For B2B SaaS companies prospecting into ASRC Federal, it is crucial to communicate clear value propositions that resonate with the company's mission and objectives. Emphasizing the potential impact of the SaaS company's solutions on achieving successful mission outcomes for federal civilian, defense, and intelligence agencies becomes a key value proposition. Highlighting the ability to enhance digital operations through innovative technological advancements in areas such as IT modernization, software applications, analytics, engineering solutions, and enterprise security can be compelling value propositions. Moreover, articulating how the SaaS company's offerings align with ASRC Federal's dedication to customers, employees, quality, and sustainability can reinforce the value proposition. Demonstrating flexibility in adapting solutions to meet specific agency requirements further enhances the company value proposition.

Closing Tactics

When approaching the closing phase with ASRC Federal, B2B SaaS companies should focus on reinforcing the alignment between their offerings and ASRC Federal's mission objectives. Presenting customized proposals that clearly outline how the SaaS solutions address specific pain points related to digital modernization, cloud services cybersecurity or other relevant areas becomes an effective closing tactic. In addition to highlighting cost-effectiveness and efficiency gains through the implementation of the SaaS solutions, showcasing successful case studies or testimonials from government agencies served by the SaaS company can instill confidence during the closing phase. Providing clear timelines for implementation and post-sale support further solidifies the closing tactic by demonstrating a commitment to seamless integration and ongoing assistance.

Post-Sale Plan

After successfully closing a deal with ASRC Federal, B2B SaaS companies should prioritize deploying a comprehensive post-sale plan that encompasses seamless implementation as well as continuous support and innovation. Collaborating closely with ASRC Federal's team to ensure smooth implementation of the SaaS solutions becomes integral to the post-sale plan. Establishing regular communication channels for feedback collection enables the SaaS company to address any concerns promptly while demonstrating a commitment to customer satisfaction. Moreover, focusing on providing training or knowledge transfer sessions assists in maximizing the utilization of the implemented solutions within ASRC Federal's operations. Continuously updating the organization about new features or updates also shows dedication to ongoing innovation in support of their mission outcomes.