Insights, Personas, and Sales Plan

"Blackbaud is a South Carolina-based SaaS platform that offers solutions such as grant management and fundraising for organizations including non-profit and healthcare."

Est employees:
information technology & services

Insights on 


Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.

Company Overview

Blackbaud is a leading SaaS platform based in Charleston, South Carolina, with a primary focus on serving the social good community. Since its establishment in 1981, Blackbaud has dedicated itself to providing essential software solutions for organizations in the nonprofit, education, healthcare, and corporate social responsibility sectors. The company's core offerings include fundraising, nonprofit financial management, digital giving, grantmaking, and education management tools. With a global reach and a commitment to powering social impact, Blackbaud's innovative software is designed to accelerate the impact of organizations and individuals striving to make a difference in the world. As a remote-first company with operations in the United States, Australia, Canada, Costa Rica, and the United Kingdom, Blackbaud supports users in over 100 countries. Additionally, the company prides itself on being recognized for its responsible business practices and dedication to creating a positive work environment for its employees.

Market Presence

Blackbaud has firmly established itself as a key player in the information technology and services industry, particularly in the realm of cloud computing and SaaS solutions. The company's market presence extends to serve a diverse range of sectors including nonprofits, foundations, corporations, educational institutions, healthcare organizations, religious organizations, and individual change agents. With an extensive portfolio of products and services catering to various market segments within the social good community, Blackbaud's offerings encompass fundraising software such as Raiser's Edge, CRM solutions like Blackbaud Enterprise CRM and Luminate CRM, financial management tools including Financial Edge, as well as website management and education administration platforms. This broad market presence has positioned Blackbaud as a trusted partner for organizations seeking innovative and purpose-built software to power their missions and drive positive change.

Financial Insights

Blackbaud boasts a strong financial standing within the industry, with an estimated market capitalization of $4.4 billion and annual revenue of $1.1 billion. The company's financial success is underpinned by its robust suite of SaaS solutions tailored to meet the diverse needs of nonprofits, educational institutions, healthcare providers, corporate social responsibility initiatives, and more. By consistently delivering purpose-built software that addresses critical business requirements such as fundraising, grant management, digital giving, analytics, and financial management, Blackbaud has been able to generate substantial revenue while simultaneously driving positive social impact through its offerings. This financial stability not only reinforces Blackbaud's position as a leader in the industry but also signifies its ability to invest in further innovation and expansion to better serve its clients.

Technological Footprint

Blackbaud's technological footprint encompasses an extensive array of cutting-edge technologies aimed at delivering advanced capabilities and seamless experiences to its users across different sectors. From sophisticated demand side platforms like 33Across to AI-driven solutions that enable intelligent automation and decision-making processes, Blackbaud leverages innovative technologies to power its purpose-built software for social good. Additionally, the company embraces industry-leading frameworks and programming languages such as AngularJS and Apache to ensure scalable and efficient software development processes. Moreover, Blackbaud harnesses an array of analytics and tracking tools including Google Analytics and New Relic to provide deep insights into organizational performance and donor engagement. With an ever-growing network of technology partners combined with a strong internal technological infrastructure, Blackbaud is well-equipped to drive continuous innovation in the SaaS space.

Organizational Structure

As a dynamic organization that spans multiple geographical regions and serves diverse sectors within the social good community, Blackbaud operates with a comprehensive organizational structure designed to optimize its operations and effectively support its global user base. With approximately 3,500 employees distributed across various departments including marketing, support, engineering, product management, consulting, business development, information technology, education administration, arts and design, sales, finance, operations, human resources, accounting, data science, media and communication; Blackbaud operates with a strategic focus on driving growth while ensuring operational excellence across all functional areas. Furthermore, the company's departmental headcount underscores its commitment to fostering talent across different disciplines necessary for delivering purpose-built software that powers social impact.



Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.

Target Accounts

For our B2B SaaS company, Blackbaud is an ideal target account due to its position as a leading provider of essential software for the social good community, including nonprofits, foundations, corporations, educational institutions, healthcare organizations, and more. With a strong focus on fundraising, website management, CRM, and analytics, Blackbaud's products align perfectly with our SaaS solutions. Their annual revenue of $1.1 billion demonstrates their significant market presence and potential as a high-value client for our company. With over 3,500 employees, Blackbaud has the resources and capacity to fully leverage the advantages of our SaaS offerings. By securing Blackbaud as a client, we can further establish our position in the nonprofit and education sectors and expand our impact in social good initiatives.

Prospecting Approach

In approaching Blackbaud as a prospective client, we will begin by conducting in-depth research into their current technology stack and software solutions they are utilizing for fundraising, financial management, and CRM. By understanding their current pain points and needs, we can tailor our prospecting approach to highlight how our SaaS platform can address these specific challenges and drive improved efficiency and effectiveness for their operations. Utilizing targeted marketing campaigns through various channels such as LinkedIn, Twitter, and email outreach will allow us to reach decision-makers within Blackbaud and showcase the value proposition of our SaaS platform. Leveraging case studies and success stories from similar companies in the nonprofit and education sectors will also be instrumental in illustrating the tangible benefits of partnering with our company.

Engagement Strategies

Once initial contact has been established with key stakeholders at Blackbaud, we will employ personalized engagement strategies to demonstrate the unique value that our SaaS platform offers. This may include offering personalized product demonstrations tailored to address specific pain points identified during the prospecting phase. Additionally, engaging in thought leadership content creation and sharing industry insights through webinars or whitepapers can help position our company as a trusted partner with deep expertise in addressing the needs of organizations in the social good sector. Building long-term relationships based on trust and understanding of Blackbaud's unique challenges will be a critical component of our engagement strategy.

Company Value Propositions

Our SaaS platform can deliver significant value to Blackbaud by providing advanced grant management solutions that streamline their fundraising efforts, enhance donor stewardship capabilities, and improve overall operational efficiency. Additionally, our platform offers robust analytics capabilities that can provide valuable insights into donor behavior and trends, empowering Blackbaud to make data-driven decisions to optimize their social impact initiatives. Through seamless integration with existing systems and tools used by Blackbaud, we can ensure a smooth transition to our SaaS platform without disruption to their current operations. Our commitment to continuous innovation and customer support also ensures that Blackbaud will have access to cutting-edge features and dedicated assistance to maximize their investment in our SaaS solution.

Closing Tactics

As we approach the closing stage with Blackbaud, it is essential to present a compelling business case that outlines the clear return on investment that they can expect from implementing our SaaS platform. This may involve conducting a thorough cost-benefit analysis that demonstrates the potential cost savings and revenue growth opportunities that our platform can deliver. Additionally, providing flexible contract terms and pricing options tailored to Blackbaud's specific budgetary requirements can help alleviate any concerns related to adoption. Furthermore, offering pilot programs or trial periods can provide Blackbaud with hands-on experience of the value proposition before making a final commitment.

Post-Sale Plan

Following the successful closure of the deal with Blackbaud, our post-sale plan focuses on delivering exceptional onboarding support to ensure a smooth transition for their team onto our SaaS platform. Our customer success team will work closely with key stakeholders at Blackbaud to provide extensive training sessions and implementation assistance to maximize user adoption and satisfaction. Ongoing performance monitoring and account management will be integral to maintaining a strong partnership with Blackbaud, ensuring that they continue to derive maximum value from our SaaS solution. Regular check-ins, feedback sessions, and strategic business reviews will solidify our long-term relationship with Blackbaud as a trusted technology partner.