Insights, Personas, and Sales Plan

"IAC builds companies. We are guided by curiosity, a questioning of the status quo, and a desire to invent or acquire new products and brands. From the single seed that started as IAC over two decades ago have emerged 11 public companies and generations of exceptional leaders. We will always evolve, but our basic principle of financially-disciplined opportunism will never change. IAC today operates Dotdash Meredith and Care.com, among many others, and also has majority ownership of Angi Inc, which includes HomeAdvisor Powered by Angi and Handy. The company is headquartered in New York City and has business operations and satellite offices worldwide. Learn more at www.iac.com."

Est employees:
information technology & services

Insights on 


Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.

Company Overview

IAC, headquartered in New York City, is a prominent company recognized on the NASDAQ as IAC. With a rich portfolio of over 150 digital products and brands, IAC is a global leader shaping the digital landscape. Since its establishment in 1986, IAC has been at the forefront of innovation and has garnered a reputation for excellence in the information technology and services industry. The company's commitment to curiosity and challenging the status quo has propelled it to create and acquire new products and brands, resulting in the emergence of 11 public companies and a lineage of exceptional leaders. IAC's unwavering principle of financial discipline coupled with opportunism sets the foundation for its continuous evolution. Today, IAC operates Dotdash Meredith, Care.com, and holds majority ownership of Angi Inc, which encompasses HomeAdvisor Powered by Angi and Handy. Additionally, IAC has a global footprint with business operations and satellite offices worldwide, positioning itself as an influential player in the global digital arena.

Market Presence

IAC's influential market presence has solidified its standing as a powerhouse in the information technology and services industry. With an estimated 5100 employees driving the company's success, IAC boasts a market capitalization of 4.3 billion USD. The company continues to expand its reach by owning multiple sub-organizations such as Expedia Group LATAM, Emma Entertainment, Vivian Health, IAC Advertising Solutions, Edodo Interactive, TripAdvisor, llike.com, and ZeroDegrees. This substantial presence reflects IAC's significant impact on various sectors, enabling it to cater to diverse market segments with its wide array of digital products and brands.

Financial Insights

IAC's financial prowess is underscored by its impressive annual revenue of 5.2 billion USD. This substantial revenue places IAC at the forefront of financial stability within the industry, providing a strong foundation for sustained growth and future expansion. The company's strategic approach to investment and financial management ensures resilient performance while fostering innovation and acquisition of new assets. IAC's financially-disciplined opportunism continues to drive its success, positioning it as a formidable force in the global market.

Technological Footprint

IAC's technological prowess is evident through its utilization of cutting-edge technologies such as Akamai RUM, Amazon AWS, Bootstrap Framework, Cloudinary, Google Analytics, Google Font API, Google Tag Manager, Jobscore, New Relic, Outlook, Remote, Vimeo, among others. Leveraging these innovative technologies allows IAC to deliver seamless digital experiences to its global audience while ensuring operational efficiency and performance optimization across its digital products and brands.

Organizational Structure

IAC's organizational structure is comprehensive and robust, encompassing various departments with dedicated teams working synergistically to drive the company's success. With sector-specific headcounts across accounting, finance, engineering, human resources, sales, information technology, support, marketing, legal, administrative operations, arts and design education media communication consulting business development product management entrepreneurship data science areas; IAC has established a well-balanced organizational framework that enables efficient operations and optimal management of its diverse portfolio.



Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.

Target Accounts

When prospecting into IAC, it's important to identify the key decision-makers within the organization who would benefit most from our B2B SaaS solution. As a company with a wide range of digital products and brands, IAC requires a sophisticated and flexible software platform to support its diverse business operations. Therefore, targeting the C-suite executives such as the Chief Technology Officer, Chief Information Officer, and Chief Marketing Officer would be crucial. Additionally, identifying department heads and managers within the information technology & services division would also be beneficial for understanding specific pain points and needs within their respective areas of expertise.

Prospecting Approach

Our prospecting approach into IAC will focus on establishing personalized and targeted communications with the identified decision-makers. This will involve conducting thorough research on the company's digital products, brands, and technological infrastructure to understand their current pain points and potential areas for improvement. Leveraging this knowledge, we will create tailored outreach messages that highlight how our B2B SaaS solution can address their specific challenges and drive business growth. We will utilize a multi-channel approach, combining personalized emails, social media engagement, and direct outreach to ensure that our message reaches the right stakeholders within IAC.

Engagement Strategies

Engaging with IAC will require a strategic approach that demonstrates our deep understanding of their industry and business model. We will aim to position ourselves as a trusted advisor by offering valuable insights into the latest trends and best practices within the information technology & services sector. This may involve providing thought leadership content through blog posts, whitepapers, and industry reports that showcase our expertise and ability to add value to IAC's operations. Furthermore, we will seek opportunities to engage in meaningful conversations with key stakeholders through webinars, virtual events, and personalized one-on-one meetings to build rapport and establish a strong foundation for a potential partnership.

Company Value Propositions

In our discussions with IAC, we will emphasize the unique value propositions of our B2B SaaS solution that align with their specific pain points and business objectives. Our platform offers robust analytics capabilities that can provide deeper insights into user behaviors across their digital products and brands. This can help IAC optimize their marketing strategies, improve user experience, and drive greater engagement with their audiences. Additionally, our solution is scalable and customizable to accommodate IAC's diverse portfolio of businesses, offering flexibility to adapt to evolving market dynamics and technological advancements.

Closing Tactics

During the closing stage of our sales process with IAC, we will focus on demonstrating the tangible return on investment (ROI) that our B2B SaaS solution can deliver. This may involve conducting live demonstrations of our platform to showcase its capabilities in addressing IAC's pain points and driving measurable results. We will work closely with the decision-makers at IAC to address any remaining concerns or barriers to adoption, providing case studies and success stories from similar organizations in the information technology & services industry to instill confidence in our solution. Additionally, we will tailor our pricing and contract terms to meet IAC's specific needs while ensuring a mutually beneficial agreement.

Post-Sale Plan

After successfully closing the deal with IAC, our post-sale plan will focus on seamless implementation and onboarding processes to ensure a smooth transition to our B2B SaaS solution. We will provide dedicated support and training resources to empower IAC's teams in leveraging the full capabilities of our platform. Our account management team will maintain regular communication with IAC's stakeholders to gather feedback, address any emerging challenges, and identify opportunities for further optimization or expansion of our solution within their organization. By nurturing a long-term partnership with IAC, we aim to become an integral part of their digital innovation journey.