Insights, Personas, and Sales Plan

"Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following:,,,,,,,,,,, * Source: SimilarWeb, unique users de-duplicated monthly, September 2023 ** Source: Tripadvisor internal log files"

Est employees:
information technology & services

Insights on 


Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.

Company Overview

Tripadvisor, founded in 2000, is the world's largest travel guidance platform and a leading player in the information technology and services industry. The company's primary focus is to assist travelers in becoming better informed and more confident in their travel decisions, from planning and booking to actually experiencing a trip. With a vast repository of over 1 billion reviews and opinions covering nearly 8 million businesses, including accommodations, activities, and dining establishments, Tripadvisor provides an invaluable resource for global travelers. Operating in 43 markets and available in 22 languages, Tripadvisor has positioned itself as a go-to platform for travel guidance, making trip planning easy and accessible for all types of travelers. Furthermore, Tripadvisor also owns and operates a portfolio of travel media brands and businesses that offer various services ranging from accommodations to entertainment and dining experiences.

Market Presence

Tripadvisor's market presence is marked by its prominent position as the leading travel guidance platform with an Alexa ranking of 450. The company's extensive reach is evident in its availability in 43 markets and 22 languages, catering to a diverse audience of global travelers. With an estimated workforce of 5800 employees, Tripadvisor has significantly impacted the travel industry with its user-generated content and comprehensive travel offerings. As a publicly traded company with the trading symbol "TRIP" on the NASDAQ exchange, Tripadvisor continues to establish itself as an influential player in the travel sector.

Financial Insights

Tripadvisor has achieved significant financial success with an estimated market capitalization of $2.7 billion and annual revenue amounting to $1.8 billion. This substantial financial standing reflects the company's strong position in the market and its ability to generate consistent revenue through its diverse range of travel services. The company's robust financial performance underscores its capability to thrive in a competitive industry and its potential for continued growth and expansion.

Technological Footprint

In terms of technological initiatives, Tripadvisor employs a comprehensive array of cutting-edge technologies to enhance user experience and provide efficient travel guidance. With an impressive technological footprint that includes names such as Atlassian Cloud, Drift, Mixpanel, Salesforce Live Agent, and Zendesk among others, Tripadvisor is dedicated to leveraging advanced technology to deliver an innovative and seamless platform for travelers worldwide. By integrating various technologies across categories such as CMS, cloud services, analytics and tracking, and support systems, Tripadvisor ensures that users have access to an intuitive and responsive interface that simplifies their travel planning experience.

Organizational Structure

With over 5800 employees distributed across various departments such as engineering, product management, operations, business development, consulting, support, sales, media and communication, marketing, education, data science, accounting, arts and design among others, Tripadvisor maintains a diverse organizational structure designed to drive innovation and operational excellence. This multi-faceted structure enables the company to effectively manage its extensive range of travel media brands and businesses while ensuring seamless collaboration across different functions. Additionally, Tripadvisor's suborganizations like SeatMe Amsterdam, Where I've Been, GateGuru (acquired by TripAdvisor), La Fourchette SAS further contribute to its diversified structure encompassing different facets of the travel industry.



Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.



Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.

Target Accounts

For Tripadvisor, the target accounts will primarily be in the travel and hospitality industry, focusing on hotels, tour operators, and restaurants. These businesses can benefit greatly from our B2B SaaS solutions by leveraging our technology to enhance their online visibility, customer engagement, and overall business performance. The ideal target accounts will be mid-sized to large enterprises that are looking to streamline their operations, improve customer experience, and increase their online presence. By targeting these accounts, we aim to provide tailored solutions that address their pain points and help them achieve their business goals. Our prospecting efforts will also extend to companies in related industries such as online travel agencies and travel media brands where our technology can add significant value.

Prospecting Approach

Our prospecting approach for Tripadvisor will involve a multi-channel strategy that includes personalized outreach, targeted advertising, and strategic partnerships. We will begin by conducting thorough research on each potential client, identifying key decision-makers, understanding their specific pain points, and tailoring our messaging to resonate with their needs. Personalized outreach will include direct emails, phone calls, and social media engagement to establish initial contact and build rapport. Additionally, targeted advertising through digital platforms such as LinkedIn and industry-specific publications will enable us to create awareness and generate interest among potential clients. Strategic partnerships with relevant industry associations and trade shows will also play a crucial role in expanding our reach and establishing credibility within the travel and hospitality sector.

Engagement Strategies

Once initial contact is established with potential clients at Tripadvisor, our engagement strategies will focus on value-driven conversations that demonstrate a deep understanding of their challenges and offer actionable solutions. We will leverage case studies, testimonials, and data-driven insights to showcase the success stories of similar businesses that have benefited from our SaaS solutions. In addition, we will provide personalized product demonstrations and workshops to give prospects a hands-on experience of our technology and its impact on their business. Furthermore, we will prioritize ongoing communication and relationship-building to nurture leads through the sales pipeline, addressing any concerns or objections they may have while continuously reinforcing the value proposition of our offerings.

Company Value Propositions

Our B2B SaaS solutions offer Tripadvisor an array of compelling value propositions tailored to address their pain points and contribute to their overall success in the travel and hospitality industry. By utilizing our technology, Tripadvisor can significantly enhance their online visibility, customer engagement, and revenue generation through targeted marketing automation tools, customer relationship management systems, and data analytics platforms. Our solutions empower Tripadvisor to streamline operations, optimize resource allocation, and deliver personalized experiences that resonate with their target audience. Additionally, our robust support infrastructure ensures seamless integration with existing systems and round-the-clock technical assistance to maximize the benefits of our technology. Ultimately, partnering with us positions Tripadvisor as an innovative leader in the industry with scalable solutions that drive sustainable business growth.

Closing Tactics

As we approach the closing stage with Tripadvisor, it is crucial to reiterate the tangible outcomes and return on investment that our B2B SaaS solutions can deliver for their business. We will tailor our proposals to highlight the specific pain points addressed by our technology and quantify the potential results in terms of increased revenue, improved operational efficiency, and enhanced customer satisfaction. Moreover, we will offer flexible pricing structures and customized implementation plans that align with Tripadvisor's budgetary considerations and strategic timeline for adoption. Leveraging past successes and customer testimonials will reinforce confidence in our solutions and solidify Tripadvisor's decision to partner with us. Our closing tactics will emphasize a collaborative approach focused on long-term value creation for Tripadvisor as a trusted partner committed to their success.

Post-Sale Plan

Following successful partnership establishment with Tripadvisor, our post-sale plan is centered around seamless onboarding processes, comprehensive training sessions, and ongoing support to ensure rapid adoption of our SaaS solutions across their organization. Our dedicated account management team will facilitate knowledge transfer, providing extensive resources, best practices guidelines, and continuous education modules tailored to Tripadvisor's specific business requirements. We will collaborate closely with their internal stakeholders to monitor key performance indicators and continuously optimize the utilization of our technology for maximum impact. Furthermore, we are committed to fostering a strong partnership through regular check-ins, proactive feedback collection, and strategic roadmap planning to evolve with Tripadvisor's changing needs over time. This holistic post-sale plan aims to position us as a reliable long-term partner invested in Tripadvisor's sustained growth.