Univision

Insights, Personas, and Sales Plan

"As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company's top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as 10 cable networks including Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 61 television stations in major Hispanic markets across the United States. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company's prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.televisaunivision.com."

Univision
Est employees:
14000
Industry:
media production
Revenue:
4.6B

Insights on 

Univision

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.

Company Overview

Univision Communications Inc. is the leading Hispanic media company in the United States. It has been at the forefront of providing exceptional entertainment, news, and sports content to empower and inform U.S. Hispanics for over half a century. The company's extensive media portfolio includes the renowned Univision and UniMás broadcast networks, as well as a collection of 10 cable networks, including Galavisión and TUDN, which is recognized as the top Spanish-language sports network in the country. With a strong local presence, Univision operates 61 television stations in major Hispanic markets across the U.S., ensuring its impact on diverse communities. In addition to its television networks, Univision's influence extends to radio with its ownership of 58 radio stations under Uforia, making it the go-to destination for Latin music. Univision has also made its mark in the digital sphere with an assortment of high-impact digital assets such as Univision.com, streaming service Univision Now, and a robust portfolio of top-rated apps. The company's commitment to providing top-tier Spanish-language content has solidified its position as an industry leader and a vital resource for the Hispanic community.

Market Presence

Univision Communications Inc.'s market presence is unparalleled as it continues to be a dominant force in the media production and entertainment industry. With an estimated 14,000 employees, Univision has established itself as the leading Spanish-language media company globally, boasting the largest library of original content and exceptional production capabilities. The company's powerful offerings span across streaming, digital, and linear television platforms, captivating audiences in both the United States and Mexico. As a testament to its reach, Univision is home to 36 Spanish-language cable networks, including Galavisión and TUDN - the premier Spanish-language sports network in both countries. Its portfolio also features compelling sports rights and global streaming services such as ViX, hosting thousands of hours of original Spanish-language programming. With this unprecedented content mix and robust digital assets, Univision's market presence continues to thrive, resonating with diverse audiences and capturing significant market share.

Financial Insights

Univision Communications Inc.'s financial standing reflects its robust position as a powerhouse in the media production and entertainment industry. With an impressive annual revenue of $4.6 billion, the company has consistently demonstrated strong financial performance and stability. In addition to its revenue stream, Univision has garnered significant backing with a total funding of $700 million from various financing rounds. The latest funding round saw the company securing $700 million in debt financing, underscoring investor confidence in its long-term prospects. This substantial financial backing enables Univision to continue expanding its offerings and enhancing its technological capabilities while maintaining its position as a frontrunner in delivering top-quality Spanish-language content across broadcast television, cable networks, radio platforms, and digital mediums.

Technological Footprint

Univision Communications Inc.'s commitment to technological innovation is evident through its diverse technological footprint across various platforms and services. Leveraging cutting-edge technologies such as Google Font API, Google Tag Manager, Microsoft Office 365, Vimeo, WordPress.org, and more, Univision ensures seamless user experiences for its audience across digital platforms. The company's extensive use of technology extends beyond content delivery to encompass efficient operations through tools like Gravity Forms for hosted forms, Outlook for email services, Parse.ly for publisher advertising tools, and Route 53 for domain name services. Moreover, Univision's dedication to mobile accessibility is reflected in its status as a 'Mobile Friendly' platform - further enhancing user engagement and accessibility across devices. This emphasis on employing advanced technologies underscores Univision's commitment to delivering enhanced viewer experiences and staying at the forefront of digital innovation within the media industry.

Organizational Structure

{"Business Development"=>32, "Media and Communication"=>124, "Operations"=>92, "Sales"=>324, "Accounting"=>21, "Information Technology"=>31, "Human Resources"=>96, "Marketing"=>130, "Consulting"=>25, "Finance"=>66, "Product Management"=>7, "Engineering"=>124, "Support"=>17, "Arts and Design"=>37, "Administrative"=>16, "Data Science"=>8, "Education"=>4, "Entrepreneurship"=>1, "Legal"=>3}

Team 

Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales 

Plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.

Target Accounts

The target accounts for Univision's accounting department would include companies offering advanced financial tools and expertise specifically tailored to the media and entertainment industry. These companies should have a proven track record of helping organizations consolidate financial data from various sources, ensure accurate reporting, and navigate the regulatory landscape specific to the media industry. Additionally, the target accounts should be able to integrate and leverage diverse financial technologies to support digital initiatives and optimize operations with tools like Google Tag Manager, Microsoft Office 365, Gravity Forms, Parse.ly, and Route 53. Companies providing solutions for addressing the financial implications of technology investments and advancements across broadcast television, streaming platforms, and mobile-friendly digital experiences will also be valuable targets for Univision's accounting department.

Prospecting Approach

Our prospecting approach for Univision's accounting department will involve personalized consultations to understand their intricate requirements within the media production industry. We will focus on showcasing how our solutions can streamline and automate financial consolidation processes for various media platforms, ensuring real-time accuracy and responsiveness. Additionally, we will emphasize our regulatory compliance features tailored to media production specifics and our robust analysis tools for detailed financial implications of content deals. When reaching out to Univision's accounting department, we will employ a multi-channel approach highlighting our understanding of their specific needs. Personalized communication by referencing Univision's market presence, technological initiatives like Google Font API or Vimeo, and its role as a leading Hispanic media company will be our focal point. Utilizing professional networking platforms such as LinkedIn for targeted messaging that speaks to their challenges in managing finances across diverse platforms will allow us to engage them through educational content that provides valuable insights into optimizing financial operations within the dynamic media landscape.

Engagement Strategies

Our engagement strategies with Univision's accounting department will involve building strong relationships with key stakeholders by offering personalized consultations about how our solutions can meet their intricate requirements within the media production industry. By demonstrating an understanding of Univision's commitment to innovation, we will discuss the integration possibilities of our software with their existing tech stack such as WordPress.org or Vimeo to highlight our alignment with their goals. Regularly sharing relevant industry insights will reinforce our position as a thought leader and a reliable partner who is genuinely invested in helping them navigate their financial complexities. We will utilize strategic relationship-building techniques such as engaging with multiple stakeholders at various levels to understand their specific goals and challenges related to digital asset monetization. By consistently showcasing transparency, regular communication, and demonstrating an understanding of their market position, we aim to set the foundation for lasting partnerships.

Company Value Propositions

Our company's value proposition for Univision's accounting department lies in our ability to provide solutions that streamline and automate financial consolidation processes for various media platforms, ensuring real-time accuracy and responsiveness. Our regulatory compliance features tailored to media production specifics and robust analysis tools for detailed financial implications of content deals allow us to provide unparalleled value. Our deep understanding of the unique challenges within the media production industry will enable us to offer scalable digital marketing tools that integrate seamlessly with existing technologies used by Univision like Google Tag Manager and Route 53 to increase efficiency.

Closing Tactics

Finalizing a deal with Univision's accounting department will involve showcasing case studies where similar challenges were overcome using our solutions. We will emphasize the success cases where we integrated technological solutions that enabled real-time sharing of content performance data with partners, aiding sales teams with compelling narratives around viewer engagement. Our closing tactics will also include offering customized demonstrations displaying how specific tools can innovate their content delivery, data-driven reports showcasing potential audience growth opportunities, and thought leadership on digital trends in Hispanic media that resonate strongly with Univision's objectives.

Post-Sale Plan

After successfully closing a deal with Univision's accounting department, our post-sale plan involves providing comprehensive onboarding support tailored to their unique needs within the media production industry. We aim to establish ongoing communication channels that foster collaboration on future product enhancements or updates that align with their evolving requirements. Our post-sale plan includes continuous customer support encompassing training programs focused on using our solutions for selling in a cross-platform environment while emphasizing unique value propositions that leverage Univision's strong brand reputation in Hispanic media.