Arts And Design


Head count:

Pain Points

Pain point 1

As an arts and design department, Meesho faces the challenge of constantly evolving and refreshing visual content to keep up with the fast-paced nature of e-commerce. With over 500 million cumulative app downloads and a wide range of unique products, the pressure to create captivating and attractive designs to showcase these offerings is intense.

Pain point 2

The arts and design team at Meesho may struggle with maintaining consistency across a diverse range of product categories spanning fashion, electronics, home, and more. Ensuring that all visual content aligns with the brand's image, while catering to the distinct characteristics of each product category, can be a demanding task for the department's limited headcount.

Pain point 3

Being a part of India's fastest-growing internet commerce company, the arts and design department at Meesho may face challenges in staying ahead of design trends and incorporating innovative visual elements into their content. With an extensive product catalog and a rapidly expanding user base, the pressure to deliver fresh, trend-setting designs that appeal to a diverse customer demographic is substantial.

A sample email template when selling to this department

Subject: Unleashing Creativity in E-commerce Visuals

How to win when selling to this department

Understanding the Department's Objectives

The arts and design department at Meesho is tasked with creating visual content that attracts and retains customers in a highly competitive e-commerce landscape. Their objectives include producing innovative designs that capture the unique essence of each product category, maintaining brand consistency across all channels, and refreshing content frequently to keep pace with market trends. With the challenge of a diverse product range and a substantial app user base, the department aims to deliver designs that appeal to a varied demographic, all within the constraints of a limited headcount.

Cultivating Departmental Personas

The arts and design team at Meesho comprises of creative individuals who are likely to value artistic freedom, innovation, and trendsetting in their work. Team members are expected to be versatile, capable of managing multiple product categories, and agile enough to adapt to the dynamic nature of e-commerce. The persona of this department may encompass characteristics such as tech-savvy professionals with an eye for current and emerging design trends, as well as a deep understanding of the interplay between visual design and consumer behavior.

Aligning Solutions with Departmental Needs

To effectively cater to Meesho's arts and design department's needs, the solution must facilitate the creation of fresh visual content rapidly while ensuring brand coherence. This could involve integrated design tools that allow for scalable asset creation across various product lines, or collaboration platforms where team members can easily share ideas and get feedback. Moreover, offering services or products that can help streamline workflow, automate repetitive tasks, or provide insights into emerging design trends would be instrumental in aligning with the department's goals.

Strategic Relationship Building

Building relationships with Meesho's arts and design department hinges on demonstrating an understanding of the e-commerce space and specifically their unique challenges. Sales interactions should focus on how solutions can enhance creativity, improve efficiency, and keep up with rapid market changes. Regularly providing value through industry insights or helping them stay ahead with innovative solutions can foster trust. Engagement should be personalized, anticipating needs before they arise, and positioning oneself as a partner invested in Meesho's success rather than just a vendor.

Effective Outreach Strategies

To engage Meesho’s arts and design department effectively, outreach strategies need to resonate with their creative nature and fast-paced environment. Utilizing visually appealing presentations and case studies that demonstrate proven results in similar industries can capture their attention. Communication should highlight efficiency gains, creativity enhancement capabilities, and alignment with current design trends. Crafting messages that reflect an understanding of Meesho's brand vision will show that the sales strategy is tailored specifically to their context. Considering the tech-savvy nature of the team, using social media platforms could be a powerful tool for establishing initial contact and fostering ongoing communication.