Business Development


Head count:

Pain Points

Pain point 1

The business development department at HP is struggling to effectively identify and target potential customers in the competitive information technology & services industry. With a wide range of products and services offered by HP, it's challenging for the business development team to pinpoint the most promising leads and tailor their approach to effectively address the diverse needs of potential clients.

Pain point 2

HP's business development department faces difficulties in consistently differentiating themselves from competitors while communicating the value proposition of their innovative technology solutions. In a rapidly evolving market, it's increasingly challenging for the sales team to effectively articulate what sets HP apart and why potential clients should choose their products and services over those of competitors.

Pain point 3

The business development team at HP is encountering challenges in streamlining their sales processes and maximizing efficiency. With an extensive portfolio of technology solutions, printers, and 3D printing offerings, the sales team struggles to efficiently navigate complex sales cycles, manage numerous leads, and close deals amidst increasing market demands and customer expectations.

A sample email template when selling to this department

Subject: Elevating HP's Client Engagement in a Competitive Market
Best Regards,

How to win when selling to this department

Understanding the Department's Objectives

To ensure alignment with HP’s business development department, it’s crucial first to grasp their objectives. The team aims to discover and engage potential clients within the information technology and services industry. They strive to convey the value of HP’s broad spectrum of innovative solutions, which range from personal systems and printers to 3D printing solutions. Amidst a fiercely competitive landscape, their goal is to stand out and cement HP’s position as a leader in technological advancements and services that can substantially benefit customers. One of the primary challenges they face is navigating complex sales cycles to efficiently close deals, which requires a deep understanding of customer needs and effective communication of HP’s offering.

Cultivating Departmental Personas

In approaching HP’s business development team, tailor your communication by considering the specific personas that comprise the department. With a headcount of 2,454 individuals, there are likely project managers, sales analysts, and business development executives among them. These personas need tools and strategies to target potential clients accurately, differentiate HP’s products from competitors, and streamline sales processes. Each persona within the department has distinct responsibilities but shares common goals related to market expansion, lead conversion, and process optimization. It's essential to acknowledge and address these varying roles when proposing solutions.

Aligning Solutions with Departmental Needs

Our approach must directly cater to HP’s pain points by presenting solutions that enable the business development team to effectively identify target customers and articulate the unique value proposition of HP's product range. This involves proposing tools that leverage data analytics for smarter lead targeting, crafting compelling narratives around HP’s innovative technology solutions for different market segments, and offering strategies for effectively communicating those narratives. Streamlining HP's extensive sales processes can be achieved by introducing efficient CRM systems or sales automation tools designed for complex product portfolios.

Strategic Relationship Building

Building strategic relationships with key stakeholders in HP’s business development department begins with demonstrating a clear understanding of their challenges and showing commitment to co-create tailored solutions. Connecting on platforms where they are active, such as LinkedIn, Twitter, or via their website forums can initiate conversations centered around shared interests in technology innovation. It's about establishing trust through consistent engagement, providing thought leadership on industry trends affecting their business, and highlighting case studies of how similar challenges have been overcome.

Effective Outreach Strategies

Effective outreach to HP requires a multi-channel strategy that respects their corporate culture of innovation and contribution to humanity. Direct outreach should be personalized and speak to their vision, with a narrative that aligns with their mission of inspiring technological advancement. Leveraging social media platforms where they are present can amplify this message and foster a sense of community around common goals. Demonstrating knowledge about the IT industry coupled with an in-depth understanding of HP's offerings can create resonance in communications. Additionally, using targeted content marketing that addresses HP's pain points—like whitepapers on driving efficiency in tech sales or webinars on differentiating IT service offerings—can capture interest and display expertise.